The Index of Streaming Metrics (IMS) could be fully operational by the end of this year. It will offer the new industry a measurement tool with scientific and auditable support.
The “IMS” (Index of Streaming Metrics) could be fully operational by the end of this year.
Cuyo’s Diary
Representatives of the main national streaming channels They met with authorities of the University of Buenos Aires to learn about the project that the UBA developed together with the startup “Live Stream” and that will offer a measurement tool with scientific and auditable support for this new industry.
In the Superior Council Room, the vice-rector of the University of Buenos Aires, Emiliano Yacobittimet with representatives of different streaming platforms with the aim of presenting the agreement signed by the UBA and En Directo Stream (Startup Argentina) to develop the “IMS” (Streaming Metrics Index), the first of its kind in the world.
Yacobitti welcomed those present, highlighting that “you are the representatives of almost all the channels of the new communication industry that is national streaming and we are pleased to be opening a path for this new industry to work together to be able to assert itself.” increasingly”. And he added: “The UBA is a guarantee of diversity of voices and, at this time, where there is diversification in terms of communication in new media, it seems important to us to work with you to generate a measurement tool that has scientific and auditable support”.
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Courtesy UBA
Representatives of the country’s main streaming channels participated in the meeting, such as Olga, Blender, Gelatina, Bondi, Cenital, Carajo, Mate, among others, who thanked the invitation and highlighted the importance of the impact that the IMS will have on the development of the streaming industry in Argentina.
Those present agreed to continue working together to develop the Index that could be in fully operational at the end of this year. The possibility of the University Audit studying how to resolve the issue of “paid BOTS” that worries the channels so much, since it impacts the unbalanced increase in “live views”.
Federico Mochi, one of the co-founders of “En Direct Stream”, highlighted that the participation of the UBA gives the Index “a level of greater certainty and distinction to the project, creating a product that ensure data rigorsince we believe that The stream cannot be measured with the same methodology that is used with traditional media”.
About IMS
The project arises from a strategic partnership between the technical teams of the University of Buenos Aires and the Startup Live Stream. In this area, they participated researchers, professionals and specialists from different areas of the UBA contacted through the Secretary of Science and Technology of the University.
The IMS targets streaming channels, media centers and brands seeking to sponsor on new platforms by observing that the variables of “live views” and “total views” (live + accumulated “on demand”) are not enough to have a reliable image of the streaming world and its impact: it is necessary to take into account other variables that traditional television does not have, such as subscribers on YouTube, likes, community generation, chat rate, impact on social networks and even the impact on traditional TV itself.
A differential of the streaming industry is the collaborative and supportive dynamic between the different channels and streamerswho today are getting together to validate their industry in front of TV.
Source: Ambito
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