The Atlético de Madrid and Argentine National Team player surprised with his launch. The footballer shared the news on social networks.
Rodrigo DePaul decided to start his journey through the business world with a new launch that surprised the football world. The Argentinian presented its own brand of energy drinks.
The steering wheel of the Atlético de Madrid He had generated great expectations on his social networks, warning that there was news that he would later make public. Given speculation that it would be a clothing brand, it finally announced that it was “Shhhhhh!”a new brand of energy drinks.
The name chosen is due to the noise that cans of carbonated drinks commonly make when they are opened. Contrary to what may be prejudged, De Paul is not a simple ambassador of the brand, but is directly driving force and creative piece.
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However, concern that key player of the Argentine National Team move away from football based on this decision was noted in the sports environment and in the response of users. Although De Paul cared little.
The drink’s motto states: “It’s an energy drink. Seriously,” and is accompanied by the footballer’s personal signature that marks him as the creator. A black can, with the details and name in yellow, make up the total product.
The midfielder made it official on all his social networks with the phrase: “Happy to share this project with you.”
The market launch date is not yet confirmed, but the reception is expected to be positive. Thus, De Paul joined the group of Lionel Messi and Leandro Paredesother players from the national team who venture into the business world.
Source: Ambito
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