Free market (Meli) reported in August a strong rebound in consumption through electronic commerce with record figures. It was based on a survey of consumer trends on its platform in Argentina, in which it “analyzed the behavior of its users.” in a year of deep economic transition. “
After a drop in the first months of 2024, Consumption “has been recovering steadily since May,” Mercado Libre indicated. “This can be seen both in the growth of products marketed on the platform and in the total volume transacted in dollars,” he noted.
For example, in August the “historical record of units sold in Mercado Libre, with 20 million products equivalent to 916 million dollars”, Marcos Galperin’s company pointed out.
While in the first months of the year the category of supermarket and basic necessities were the only ones that showed year-on-year growth, Starting in May, there was strong growth in non-essential product categories, with technology products such as notebooks (+173%), tablets (+91%) and televisions (+59%) those that led the rebound in growth in units sold versus 2023, MELI noted.
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The founder and CEO of Mercado Libre, Marcos Galperin, He shared the survey of his company through the social network X (ex Twitter), and stated: “We are noticing strong growth in consumption in Argentina. August was the record month for units sold in Mercado Libre Argentina in our 25-year history. There were 20 million products and 916 million dollars. The growth rate accelerated even further in September”.
Mercado Libre: there are more people buying and more SMEs selling
From January to September, more than 1.5 million new buyers and 28 thousand new sellers joined Mercado Libre, according to the company’s survey.
In addition, in the first nine months of the year, Sellers increased the units sold by an average of 30%, he added.
The supply of credit grows in Mercado Libre and Mercado Pago
The loan portfolio, including consumer financing and working capital for Mercado Pago and Mercado Libre sellers grew 69% annually in September measured in dollars, the company highlighted.
In September, they were granted 11.5 million consumer credits on the platform to more than 4.1 million people, 40% more than the same month of the previous year.
credits for purchases of merchandise and investment. The amount of loans granted by Mercado Pago to SMEs and retail businesses registered an increase of 62% year-on-year in September Today reaching more than 125 thousand SME users in the portfolio.
Financing in interest-free installments, discounts and promotions had a positive effect on physical businesses, which increased 68% year-on-year your transactions with QR code during September.
Mercado Libre: the number of users consulting to buy vehicles grows
After a downward start to the year, starting in June, user interest in the purchase of vehicles, reflected by a year-on-year growth of +10% in September of users contacting sellers within the platform.
“These indicators suggest the beginning of a quantitative and qualitative recovery in the consumption patterns of Argentines. Mercado Libre has established itself as the preferred platform to find millions of products at a wide variety of prices, so that everyone can find what they want. seeks”
Source: Ambito
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