Gastronomic franchises are one of the businesses that has grown the most in recent years thanks to an agile model, accessible to small and medium-sized investors. and with the premise that the company that offers it provides a combo in which it not only provides the raw materials and products to be marketed but also training and constant support to the investor. In this context, Ice cream parlors are one of the options that can be installed with a not so high investment, in a place of limited dimensions, with little labor to hire and with high profitability. Below are some of the options that the sector offers today.
Since its founding in 2000, Grido from Cordoba It became one of the ice cream parlor chains that has grown the most in the country, leveraged mainly by its franchise model. It is even the fourth largest ice cream marketing chain in the world in terms of business volume. It currently has more than 1,600 franchise stores in Argentina and more than 270 abroad, where countries such as Chile, Uruguay, Paraguay and Peru stand out.
Grido’s business model is based on quality products at affordable prices and, in recent years, it has entered the frozen food business such as pizzas, hamburgers and chicken batter, among others.
In this framework, according to the Argentine Franchise Guide (GAF), the initial investment to install a Grido ice cream parlor is around US$21,500, taking the MEP dollar as a reference and always depending on the format. In turn, the recovery of the investment is stipulated in an average of 18 months.
Another important issue is that this type of business does not demand a strong investment in labor, since it is stipulated from two employees per 60 square meter premises. Another fundamental point is that the minimum population to set up this type of business, according to the company, is 8,000 inhabitants, a number that is easily achievable.
The company also offers the franchisee the possibility of building their premises on a turnkey basis, that is, it offers approved suppliers, but does not include civil works. Meanwhile, before the opening, Grido provides 30-day training both virtually and in person.
For its part, the ice cream chain Chocorísimo is another option that requires low investment in the field. The total disbursement ranges between US$25,000 and US$45,000, depending on the size of the premises and the number of employees ranges between 4 to 8. For its part, the recovery is projected in an average of 18 months.
The franchisee’s training is carried out on the premises and the duration of the contract is five years. At the moment, Chocorísimo has 1 of its own stores, 25 franchises in Argentina and 1 abroad. The company also exports its products and has its own production plant located in the province of Buenos Aires.which assures the franchisee of constant supply of high quality products.
Finally, Persicco is another of the ice cream parlors that offers the franchise model, in this case with a total investment ranging from US$35,000 to US$55,000. The fundamental characteristic of the company is that it is recognized for the quality of its products, with a “super premium” ice cream, as indicated by the firm. The duration of the contract is five years and the Recovery of the investment is an average of 18 months.
Persicco also offers training, which can take place at its training center and/or at the franchisee’s location. The amount of employees varies depending on the size of the premises and the point where it is installed, in general terms it would be a average of between 4 and 8 people in premises of between 60 and 120 square meters.
A key point is that this chain of ice cream parlors offers the store model on the street or in shopping malls and shopping centers and here the size of the stores is smaller. The company completes the gastronomic offer of ice cream with pastry and cafeteria products to be consumed on the premises, something that is in high demand on the main avenues.
At the moment, Persicco has more than 20 stores in the country, of which two are its own and the rest are franchises. The short-term plan is to continue expanding with smaller stores that require less investment and maintenance costs for the franchisee.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
