Lionel Messi suffered a “deepfake”: an interview of his was used to promote a pyramid scam

Lionel Messi suffered a ““deepfake” after a trading company uses an interview of yours to promote a possible pyramid scaman activity that in recent weeks has been at the center of controversy due to the various cases in the country.

In recent days it began to transcend social networksabove all instagrama video in which Messi promotes a company that offers high returns for those who contribute a minimum investment.

In the alleged video, the footballer Inter Miami highlights that it is a safe investment and that the application helped thousands of people.

“If you have 75,000 pesos in a week it becomes 2 million pesos. You don’t need to be an expert in economics or markets”expresses the assumption Messi.

The news about this “deepfake” began to circulate on social networks after journalist Maximiliano Firtman said that a story appeared to an acquaintance of his where Messi advertised the platform.

“There’s a lot of that”remarked the scam expert in dialogue with the Argentine News Agency and this is part of the dozens of times that the soccer star was the victim of misleading advertisements with his face.

Furthermore, the dissemination of said video causes hundreds of people to fall into the trap of ponzi schemewhich always ends in a pyramid scam.

What is a “deepfake”

A “deepfake” is a video that shows false images, usually of a person’s face, that appear to be real and that have been produced using artificial intelligence; Specifically, these are machine learning techniques called “deep learning”, which use neural network algorithms.

Faking or altering photographs is not a new practice, but artificial intelligence makes it possible not only to alter images, but also to create them.