Nutella is one of the most chosen products worldwide and every year 365,000 tons are produced to supply the shelves of 160 countries.
Nutella It is a generic brand million of dollars of profits due to its global recognition. Its hazelnut and chocolate cream delights palates around the world by cover 54% of the international spreadable food market. What few know about this brand is that its origin is due to scarcity and war contexts.
Every year more than 365,000 tons of the candy are produced to satisfy the demand of millions of people. The product of the Italian company Ferrero It is exported to more than 160 countries around the world. The success of its food allowed the company to diversify its merchandise in various presentations. The one that obtained the greatest recognition from customers were the Nutella Biscuitswhich sold more than 47 million packages a year.
How Nutella was born
The origins of cocoa and hazelnut candy are debated but some of its traces can be traced back to the early 19th century. Europe was marked in this period by the economic obstacles that Napoleon Bonaparte made international trade by blocking the Great Britain market. This caused the price of chocolate to skyrocket and efforts were made to save on raw materials. There you can find the first recipes for the sweet, under the name “gianduia”.
A similar context occurred in Italy, during World War II and after the whippings this made society. Italy was devastated during the conflict and the price of chocolate had increased exorbitantly. The brothers Pietro and Giovanni Ferrero They managed to take care of their cocoa in their store and their candy factories in the town of Alba. They both came up with a similar recipe that mixed hazelnut and chocolate but called it “giandidot” and resembled a loaf that was cut like bread and spread on toast.
A product more similar to the current Nutella would arrive when the children of the founders of the family business took control, after the deaths of their parents. In 1957 they made their pasta have a creamier consistency and renamed it “super cream”. Its current name would come after an Italian regulation prohibiting superlatives in brands and the cream was renamed Nutella.
Are there Nutella factories in Argentina?
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The Ferrero brand arrived in Argentina in 1993 to make their way into the market with their chocolates and sweets. However, its star product is not manufactured directly in the country. In the Argentine market, Nutella is imported from official factories in Brazil.
Source: Ambito
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