More than 240 Human Resources leaders from Argentina and the region met at the HRTrends by Bondaevent of the leading company in corporate benefits programs Bonda to debate the outlook for 2025 and the future of the sector. The event, which took place on October 23 and 24 in WeWorkhad the participation of business specialists, who analyzed the current and future challenges for the Human Resources areas.
In an increasingly dynamic scenario and constant transformations, the Human Resources areas in Argentina and the region face challenges that require a change in mindset. Adapting to new technologies, redefining compensation and benefits strategies, and creating social value within organizations are some of the key issues that demand an innovative approach. HRTrends by Bonda It was positioned as a fundamental space for dialogue, where these trends were analyzed and solutions were explored that allow companies to anticipate the future.
During the two days of the event, the topic of the Social Value Proposition and the role of Human Resources as a generator of value for employees was the central axis of panels moderated by Marcelo JalilCustomer Experience Manager Latam at Bonda. Sabrina MartinsDirector of Human Resources at Alsea South Americahighlighted the impact that Bonda has had on his company, allowing employees to receive personalized benefits that increase both their satisfaction and motivation. Martins stressed the importance of flexible benefits to adapt to the individual needs of each employee, adding that: “Flexible benefits not only responds to the individual needs of each employee, but also strengthens their connection with the company, creating a environment where each person feels valued and motivated to give their best.”
Fernando BocchicchioHuman Resources Manager of Aggrekoemphasized the need for Human Resources to assume an integral role in the company: “Today, Human Resources must not only focus on operational efficiency or talent management, but also on being a bridge between the needs of collaborators, expectations of the community and the goals of the business. At Aggreko, we seek that every HR action has a positive impact beyond the walls of the company.”
The second day, Juan CastagniaroRewards, Organizational Design & Payroll Director at OrdersNowspoke about how companies face the challenge of structuring rewards in a context of high competitiveness and economic volatility, highlighting the importance of offering flexible and personalized benefits that go beyond salary. Paula BavioTotal Rewards Manager for the Southern Cone in Danonecomplemented this vision by explaining that in its organization Total Rewards policies are adapted to the specific demands of each market. This, he commented, “allows us to maintain a high level of satisfaction and commitment within the company by adjusting compensation in accordance with the expectations of employees and the market.”
Bonda 3.png
One of the most notable moments of both days was focused on the employee experience in companies. Laura Leszman, CEO and founder of BeX, recognized professional in People Experience, He stressed the importance of taking care of each stage of the employee’s life cycle and its direct impact on the employer brand. “It is not just about complying with processes, but about identifying and eliminating frictions that affect the daily lives of collaborators. Human Resources has to be the architect of that end-to-end experience, where each employee feels valued and connected to your purpose.” he pointed out.
Mercedes Bernardi, Client Development Sr. Manager Mercerpresented during the first day the study “Compensations in the crosshairs: 2024, a different dynamic”, where he shared strategies to manage compensations in a context of high inflation like the one Argentina is going through. “In an inflationary context like the current one, it is key that companies adopt flexible compensation strategies that not only maintain competitiveness, but also align with the expectations of employees. Agility and personalization will be decisive in retaining talent in environments changing,” he explained. According to the Mercer study, accumulated inflation in Argentina reached 87% between January and July 2024, while accumulated salary increases stood at 97%, and the registered private salary index reached 106%. However, the loss of purchasing power was 27% in the same period, reflecting the continued pressure on compensation strategies in the country.
Bonda 5.png
For its part, Andres CamardonSales Manager Deelanalyzed the myths and realities about international payroll management, an increasingly relevant topic for Argentine companies with global operations. Camardón offered practical tools to streamline these processes and address their complexities. The study showed that payroll management in Latin America continues to be fragmented and decentralized, with an average of three solutions used per company, and 26% still using Excel spreadsheets. Among the main challenges identified are operational disintelligence, failures in data analysis and regulatory compliance risks. 94% of respondents indicated that having a unified solution would be key to improving efficiency and reducing risks in payroll management.
Already on the second day of the event, Francisco ScasserraSenior Director of PageGroupfocused his presentation on the importance of competitive compensation in the current economic context. In his presentation, he highlighted that, despite the growing salary dissatisfaction of professionals in Argentina (51% of respondents), many workers still do not actively negotiate their salaries, which poses challenges for companies in terms of talent retention. “Today, salary remains the most relevant factor for employee satisfaction, but it is not the only one. Companies that manage to combine periodic salary reviews with personalized benefits and well-being policies are the ones that will make the difference in talent retention in an increasingly competitive market.”
Both days included raffles that gave a special touch to the day: from courses from the 21st Century University and Arizmendieven a television Samsung 50 inches. In addition, a check for 750,000 points was drawn at the end to be used in the Flexible Benefits platform of Bonda. The event ended with a brunch and a networking space where attendees could exchange ideas and reflect on the trends discussed during the event, in a relaxed atmosphere.
“In this fourth edition of HRTrends We reaffirm its importance in discussing trends in Human Resources for leaders throughout the region. This event, which extends to other Latin American countries such as Chile, Mexico and Colombia, is a key space to share visions and strategies that are shaping the future of the sector. With each edition, we strengthen our commitment to promoting talent management adapted to the current challenges of the labor market,” he said. Brian Klahrco-founder of Bonda.
Founded by Brian Klahr and Agustín Perelman, Bonda has positioned itself as a leader in the creation of employee benefit programs throughout Latin America, with more than 1,000 clients.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
