The brand new model comes with a name inspired by technology and will open an unprecedented segment in the market. The details.
With a teaser released in September at the festival of Rock in Riothe new Volkswagen SUVW has his name revealed: VW TERA. The model will have a name inspired by technology and will be an unprecedented model, opening a new segment in the market in 2025.
Created, developed and produced in Brazilhe VW TERA follow in the footsteps of your family Nivus and will inaugurate an unprecedented segment in the market and will bring a completely new design, directly from the creative hands of the team at José Carlos Pavone, Head of Design Americas at Volkswagen.
Going back to the origins of the German brand, THERA It has a name that begins with the letter “T“, a historical tradition of Volkswagen throughout the world to name their SUV. Produced in the plant Taubate (SP)he VW TERA It will be another great launch in the offense 16 new products until 2028and will come to further strengthen the family SUVWformed by the New T-Cross, Nivus, Taos and Tiguan.
VW-Tera.webp
Volkswagen presented its new SUV
THERA made his first official appearance during Rock in Rio, in Rio de Janeirolast month. There, it was revealed at the booth of VW World, with a special camouflage and surrounded by an LED glass dome, a technology that mixed transparency and luminosity with holographic effects.
On the occasion, the public was able to see the signature of the headlights, the silhouette and the design of the vehicle’s wheels. Thousands of curious people watched the SUV behind the LED signs between shows at the festival sponsored by Volkswagen.
On social networks, More than 700 million people accessed content with name suggestionsup to five letters, for THERA.
With the help of the Artificial Intelligence (AI), Volkswagen transformed some suggested names into fun animations.
Source: Ambito
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