Serena Williams, number 59 on the WTA, joined Sorare at a time of strong expansion in the US market, and will now provide advice to the company’s board of directors.
The tennis player will be part of the development with the athletes and the strategy that the company must adopt to expand into new sports categories with the aim of making Web3, the new generation of the network founded on the blockchain, more inclusive and diversified.
By 2022, in fact, the company, which has more than 1 million users and has signed agreements with 230 soccer clubs around the world, aims to expand into women’s sports and new sports categories.
“NFTs have the potential to be the instrument that will bring equality and investment to women’s sports,” said Serena Williams.
“I am excited to start working with Nicolas Julia and the entire team at Sorare, because they understand the relationship between athletes and fans like no one else in the industry, and I believe Sorare will define the culture and tone of the future of sports entertainment.” bet the American tennis player.
At the same time, Nicolas Julia, CEO of Sorare, said that “Serena is one of the most important figures in sport and culture, who redefined the figure of the modern athlete and entrepreneur also thanks to the unprecedented success of her investments in various new realities.”
“The strategic advice that Serena will bring in building one of the most iconic brands in sports entertainment is impossible to estimate. I am excited to have her on the team,” Nicolas Julia concluded.
Source From: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
