For investors: how much do you have to spend to have a theme bar franchise?

What began as a classic distillate has experienced a revitalization in recent years, capturing growing interest in the general public, also motivated by its versatility in cocktails and its ability to be combined with unique botanicals.

This trend is reflected in an exponential growth in demand for “experiences” around gin, which makes specialized bars an attractive investment, fusing fashion with gastronomy, framed in a sophisticated and creative atmosphere.

CASA GIN is a cocktail bar where in addition to having the world’s classic drinks, they have trendy Instagrammable drinks and has the most important gin collection in America with more than 250 labels. The bar’s proposal is accompanied by a varied gastronomic offer aimed at all types of diners, from tapas to main dishes prepared especially for dinner with the pairing of excellent drinks.

Located on an iconic corner of Palermo (Honduras 5799), it opened its doors at the beginning of 2023 in a place decorated like a house with spaces to share at tables or in a living room style where it can accommodate up to 120 people, with activities and already has a first international franchise opened in the month of October in Paraguay at Shopping del Sol, Casa Gin Asunción.

“The strength of the business proposal is to have a bar positioned at the forefront and at the level of the main bars in the world. I am a lover of good cocktails and together with my partners, we love visiting different bars in different cities worldwide. internationally, to see trends and be in tune with the latest,” he says. Patricio Farina, General Manager and partner of Casa Gin.

“In terms of business know-how, our Beverage Director, Read Milaninternationally recognized and chosen as the Best Bartender in Argentina (two consecutive years), is in charge of designing the menu made up of signature drinks, Gin-based classics and cocktail classics, which is causing a lot of impact not not only here but in Asunción, whose reservations far exceeded expectations and are already being made for mid-December,” he adds.

A very important fact is the franchise expansion plan “In 2025 we plan to open franchises in certain cities in Argentina and internationally, the idea is to open 4 locations in countries with which we are already in talks such as Peru, Chile, Colombia, Spain , the United States and Mexico,” says Farina and adds: “our proposal in the franchise business is to focus on three business models: Casa Gin cocktail bar (with capacity between 60 and 120 covers), Casa Gin plus Rooftop (with capacity between 80 and 150 covers), and Casa Gin Coctkail Bar in spaces of up to 30 guests.”

Key information to invest

• The initial investment ranges between US$ 120 thousand to 300 thousand.
• The return on investment is calculated between 18 and 30 months depending on the model chosen.
• The average billing ranges from US$60,000 per month.

What Casa Gin offers

A style that distinguishes CASA GIN is to offer the exclusive experience “Perfect Serve”, which is the European system in which the gin drink is prepared in front of the client, seeking that they also participate in the preparation, and in every detail; The dedication and care in preparing the drinks is one of the keys to the success of the place.

Variety of iconic drinks such as “Pornstar Bond Martini” or better known as “classic duckling”, a cocktail that remakes the famous pornstar Martini, also the drink David Guettawhich mixes sweetness, bitterness, botanicals and lots of fruit; or the Messervethe drink tribute to Messi, which is served in a glass similar to mate.

Patricio Farina’s experience in the field is extensive, since he is the owner of Espacio Bebidas, a distributor that innovated in the business model, through retail marketing at wholesale prices, today it is the supplier of more than 60 stores including businesses such as the Bresh and the dance club circuits; and is also a partner in the exclusive import of Pravda Premium Vodka, of Polish origin, considered internationally among the best.