Expert explains why the crypto market is at a key moment in Latin America

Expert explains why the crypto market is at a key moment in Latin America

María Fernanda Juppet, CEO of CryptoMKT, talks about the present of the crypto market, at a time of bullish rally.

Q: How close are we to seeing cryptocurrencies as a widely used transactional medium in Chile and Latin America?

We are at a key moment of adoption in Latin America. More and more people and businesses are understanding the advantages of cryptocurrencies, such as faster payments, reduced transaction costs, and the elimination of geographic barriers. However, there are still challenges, such as a lack of financial education and regulatory differences between countries. In Chile, for example, we have seen important advances, but there is still work to do to make its use widespread in everyday commerce.

Q: With the increasing adoption of cryptocurrencies for payments, how are issues such as volatility and interoperability between different payment platforms being addressed?

Volatility is being addressed with tools such as stablecoins, which maintain a stable value pegged to fiat currencies. These have been essential in promoting the use of cryptocurrencies in everyday transactions. Regarding interoperability, we are working on integrating technological solutions that allow users and businesses to operate without friction between traditional payment platforms and blockchain. At CryptoMKT, we have implemented systems that facilitate this integration, ensuring a smooth and reliable experience.

Q: How does the Fintech Law impact the regulation of cryptocurrencies as a transactional medium? What opportunities does it open for companies like CryptoMKT?

The Fintech Law marks a before and after for the industry in Chile and the region. By providing a clear regulatory framework, it builds trust for both users and companies. For CryptoMKT, this represents a great opportunity to consolidate ourselves as a key player in the financial ecosystem, promoting more secure and transparent services. In addition, regulation facilitates the entry of new actors and encourages innovation, something essential for cryptocurrencies to become a common transactional medium.

Q: In your opinion, what regulatory improvements would be necessary for the Fintech Law to further encourage the adoption of cryptocurrencies in commerce and financial services?

It is essential to continue simplifying regulatory compliance processes for small and medium-sized businesses that want to accept cryptocurrencies. In addition, it would be ideal to have tax incentives for those who adopt these technologies in commerce. Finally, it would be important to establish clear interoperability standards between traditional and blockchain payment platforms, which would allow a more fluid and accessible integration for users and businesses.

Q: In a continent as diverse as Latin America, which countries are leading the adoption of cryptocurrencies as transactional tools and what lessons can Chile take from them?

Countries like Brazil and Argentina lead adoption in Latin America. In Brazil, the Central Bank’s support for initiatives such as the Real Digital and the integration of cryptocurrencies in large businesses has been key. Argentina, for its part, has adopted cryptocurrencies as a protection tool against inflation, promoting their use in everyday commerce. Chile can learn from these cases by prioritizing financial education and developing public policies that encourage its safe adoption.

Q: CryptoMKT has facilitated the use of cryptocurrencies in various sectors. What strategic alliances are you developing to expand your reach as a transactional medium?

At CryptoMKT we have established alliances with companies in the financial sector, electronic businesses and technological service providers. For example, we work with payment systems that allow businesses to integrate cryptocurrencies without complications. We are also exploring collaborations with educational entities to train users and companies on the advantages and use of cryptocurrencies in everyday transactions. These alliances allow us to get closer to an inclusive and accessible financial model.

Q: How does CryptoMKT ensure security and ease of use for users who want to adopt cryptocurrencies as an everyday means of payment?

Security and trust are fundamental pillars at CryptoMKT. We have advanced security standards such as two-step verification (2FA), regular audits and cold storage of funds to minimize risks. Additionally, we focus on offering an intuitive user experience, with simple interfaces and real-time customer support. This makes it easier for both experienced and new users to adopt cryptocurrencies as a means of payment safely and easily.

By Rodrigo Durán

Source: Ambito

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