Then they went on stage Fernanda Mierez and Pedro Friedrichwho share the Co-Presidency of Sistema B Argentina. “The time to act is now and each of us has a crucial role to play.“, expressed Mierez. Friedrich, for his part, highlighted the city of Mar del Plata for its Triple Impact ecosystem.
From the public sector, councilors Guido García, Angélica González, Guido Núñez and Marianela Romero presented Marina Arias with the Declaration of Tourist and Cultural Interest of Day B. The mayor of the General Pueyrredon Party, Guillermo Montenegroexpressed: “Until a few years ago it seemed contradictory to think about the market, the environment and caring for people. Today we know that It can be combined, transformed and sustained growth can be generated by putting people at the center. The responsibility is ours: as individuals, families, companies. We must find the tools so that care is effective and business is business.”.
Alfredo LazzerettiRector of the National University of Mar del Plata, spoke of the urgency of social and environmental challenges. “The existence of Sistema B, this wonderful organization that tries to promote awareness in the market, is extremely valuable. There is no need to deceive yourself, The dichotomy between the State and the market is false: they are two devices that confront our challenges in a complementary way.. We at the university humbly try to train professionals with this vision of the future. “, said.
He also spoke Sandra BarrionuevoSecretary of Social Assistance of UTHGRA, the Union of Tourism, Hotel and Gastronomic Workers of the Argentine Republic, who highlighted the vision of the B Movement aimed at Triple Impact and the care of people in particular.
Then there was the participation of business leaders. Carolina UrrutiaCo-founder of the Chilean Company B FreeMet, gave the talk “Scaling the impact from the market”, where she shared some milestones of her company, which manufactures toxic-free and biodegradable cleaning and personal hygiene products. In addition, it amplifies the impact with initiatives such as the use of recycled plastic in its packaging, bulk sales, concentrated products, eco-designed boxes, among others. “As a biologist, I learned from the scientific method something that I take to my company today: objectivity. We fall in love with our products and services, but we have to look at them objectively: is this what the world needs today?” said businesswoman B.
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In the panel “Local businesses challenging the paradigm”, moderated by Constance CarrilloDirector of Communities of Sistema B Argentina, four local businessmen presented their cases. They participated Patrick BlackCook and Co-owner of Sarasanegro (Company B Pending) and Furia Puro Fuego, Deborah Sabsaymember of Kausana Impact Agency and founder of Companies B Lucenza and Kalmar Destilería, Julien LaurençonCo-founder and CEO of Procens and the Dr. Ing. Vera AlvarezCo-founder of UNIBAIO, President of FAN and Director of INTEMA and CONICET Mar del Plata.
“For me it is a dream that this is happening in Mar del Plata, a city that is transforming in an ecosystemic way. From the public sector it began to be more interesting, from the private sector as well. In the industrial park there are large companies that are on this path and entrepreneurs who are born with this logic. These issues are addressed in the five universities and also in schools. All this led us to Mar del Plata is a region of impact ”Deborah Sabsay said.
Next, the Dr. Gisela Giardinospecialist in marine mammals, Researcher at CONICET and Professor at UNMDP, and Camila Nahir Petrán SayagoYoga Teacher at Company B Luleå Mindful, developed the space “We are the ocean”, inviting participants to connect with marine life and become aware of the importance of conserving and caring for local ecosystems.
Then, simultaneous rooms were developed, in which participants could choose between four spaces. The panel “Deplasticization and recycling: the challenge of leaving old models behind” featured the participation of Ana GuerelloSustainability Manager of Danone Argentina and Uruguay (Company B), Agustina BesadaCo-Founder and CEO of Unplastify (Company B) and National Geographic Explorer, Lucila Palacios HardyHead of Sustainability and Triple Impact at Farmacity, and was moderated by Martin KhersonskyFounder and General Manager of Ecofactory (Company B).
“Possible Futures: signs of the New Economies”, was a conversation carried out by Victor MochkofskyCo-director of the Platform for Introduction to New Economies (PINE) and the Diploma in New Economies at UNC, and Giuliana SantoliGuardian of the Voice, PINE.
In “Vistage Space: authentic collaboration to strengthen leadership”, Guadalupe San Martín and Candelaria BeccoCEO and Triple Impact Leader respectively of Vistage Argentina (Company B), with the support of the Chairs Fernando Echagüe, Felipe Zaidman and Gustavo Gómezoffered entrepreneurs a space to reflect on new leadership and work on collaboration between business peers.
The fourth conversation was “Collaborative workshop: understanding regenerative business”, facilitated by Prem ZalzmanDirector of Strategic Innovation at Kolibri (Company B), Agustina VilariñoSenior Consultant in Circular Design at Kolibri (Company B), and Santiago RomarContinuous Improvement Manager at Kolibri (Company B). The cases of Rosario LanfrediCoordinator of Regenerative Nodes of Ovis 21 (Company B), Facundo BernateneCo-founder and President of Eywa Mar and Regenerative Culture, Fernando BlancoCo-Founder of Chacra B, and Micaela UbertiCorporate Sustainability Manager at McCain Foods.
At the event, System B signed an agreement with FEHGRA, the Hotel and Gastronomic Business Federation of the Argentine Republic, to accelerate the sector’s transition towards triple impact. They participated Fernando Desbots and Claudio N. Aguilarpresident and vice president of the organization, as well as the gastronomic entrepreneurs Matías Bismach and Mario Wisner.
Near the closing, a hand in hand developed between Nicolas LusardiCEO of Cook Master (Company B), and Juan Pablo Husni, Graduate in Communication and Coach. Lusardi presented the case of his company, which develops feeding solutions focused on vulnerable communities, such as prisons and juvenile institutions.
“CREER is a socio-labor inclusion program for people who are or have been imprisoned and that requires systemic worka lot of passion and commitment “explained the businessman. “We created a network that unites the efforts of different organizations that work in this regard, with NGOs, foundations, the State, and companies. We unite many actors, in the same area and with a shared vision”he added. “The purpose can be a nice phrase, the most complex thing is to give it life. But there is a magical engine in organizations that is conversation, a quality conversation, with listening ”.
Finally, Victor Mochkofsky He closed the event with the talk “Reimagining the future”, in which he invited attendees to reflect on the social and planetary urgency, inviting them to generate conversationsabout the things that hurt us, to contribute ideas, questions, projects, new leadership, new companies, new agreements and collective actions, for a new economy that is at the service of what is most important: life ”.
Sistema B is a regional organization working to build a new inclusive, equitable and regenerative economic system. Promotes companies as main agents of change, using the force of the market to contribute to the common good. To this end, every two years Day B, one of the most important Triple Impact events at the national level, which aims promote new economies from the private sector, public policy, academia and civil organizations.
B Corps are companies verified by the non-profit organization B Lab by complying with high standards of social, environmental performance and transparency. They have 3 main characteristics: they define a purpose; they modify their statutes to protect it and legally commit to benefit not only shareholders, but all the company’s stakeholders (such as workers, customers, communities and the environment); and measure and manage their impact, in a process of continuous improvement.
In Argentina there are 246 B Companies from 30 different industries and sectors. In the city of Mar del Plata there are 4 Certified B Companies: Lucenza, Kalmar, Lulea and CEDEACand a Pending B Company: Sarasanegro. Globally, the number rises to 9,355 in 105 countries around the world.
B Day 2024 is an event organized by Sistema B Argentina, in collaboration with the Municipality of General Pueyrredon, the National University of Mar del Plata and Kausana Impact Agency. Besides, B Companies make the meeting possible Vistage, Limpiolux, IT Patagonia, Agro Sustentable, Green Computer, TONKA, Cook Master, CORIPA, Trasa, Molino Campodónico, Lucenza, Ecofactory, CEDEAC Laboratorios, Carbon Neutral+, Domaine Bousquet and Porta and companies UTHGRA Sasso, Laboratorios Pharmamerican, FEHGRA, Lamb Weston, Grupo ALTATEX, Farmacity, COLCAR, La Anónima, Visma, Arizmendi Cómputos, Urban, McCain, Banco Galicia, Beccar Varela and Mercado Libre.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
