The company’s shares hit all-time highs this Tuesday thanks to the ratings success of the boxing match between Mike Tyson and Jake Paul.
The actions of Netflix hit historic highs this Tuesday, after the broadcast of the boxing match between Mike Tyson and Jake Paul. The platform confirmed that the fight had up to 65 million simultaneous broadcasts around the world.
That implies a “average audience per minute” of 108 million people and places it as the most watched program on its platform last week in 78 countries. Likewise, the fight between Amanda Serrano and Katie Taylorleading up to the Tyson-Paul fight, garnered an average of 74 million live global viewers.
This fight became the most watched professional women’s sporting event in the United States with 47 million viewers.
These live events, analysts warn, mark a before and after for Netflix, which will continue to bet on live shows like the Christmas broadcast of the games National Football Leaguethe first time the most popular sport in the US is shown live.
Thus it is speculated that sports will be a key element in Netflix’s plans to increase its subscriber baseas it demonstrated its ability to “drive an outsized audience for live events.”
Therefore, the strategists of wedbush The streaming giant’s target price was raised to $950 per share from $800 per share previously, while those of Jefferies They improved their valuation from US$800 to US$1,000.
Source: Ambito
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