Messe Frankfurt Argentina spread his 2025 event calendar and revealed his record numbers for 2024year in which he held seven exhibitions for the sectors automotive, textile, finance, hospitality, gastronomy, security, food processing and the AOG Patagonia of oil and gas.
“With the 100% reactivation from the MICE sector, It is proven that business meetings and events are key to the development of different industries, both in Argentina and in the world,” the German company stated.
The acronym MICE means, in the hotel and tourist environment: meetings, incentives, conferences and exhibitions. It is used to refer to a niche market that travels for seminars, talks or other mass events in the industry such as a conference or business tourism. or other types of events
According to Messe Frankfurt Argentinaorganizers of the AOG and AOG Patagonia, Its 2024 events included the participation of more than 110,000 visitors and 2,000 exhibiting brands. “The pavilions were filled with national and international companies, industrial chambers, professional associations, with special participation from provinces and various economic regions,” they noted.
Another of the notable data was the realization of business rounds: in total more than 2,500 meetings were heldwhere supply was connected to demand. “This allowed supplier companies to build solid networks with buyers and enhance their positioning in the market,” they said in a statement sent to Scope.
On the other hand, they stressed that the exhibitions were a great updating platform for attendees: they developed more than 300 talks and trainings that addressed the topics that professionals are most interested in, with live experiences and product demonstrations.
“In each meeting, the current and future of the sectors at a national, regional and global level were analyzed, as well as their latest innovations and trends. Young professionals and students also had an outstanding participation with exclusive spaces and activities that allowed them to learn about the job offer and the possibilities of developing their careers,” they detailed.
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The president and CEO of Messe Frankfurt Argentina, Fernando Gorbarannoted: “Events have a strong economic impact within industries and a positive spillover into other sectors such as hospitality, gastronomy and transportation. In addition, they have a training and professional updating aspect because they promote the dissemination of scientific-technical knowledge.”
This year’s big news for Messe Frankfurt Argentina was the incorporation of Hotelga to its event portfolio. “The work of “The company, together with the entities, made it possible to completely renew the traditional hotel and gastronomy exhibition and successfully relaunch it with high-impact proposals and a call for participation,” they indicated.
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“Accompanying the growth of companies in so many sectors motivates us to continue working for the quality and service of our events. This year we had 97% customer satisfaction, a figure that fills us with pride and allows us to think about 2025 with new successes and more opportunities,” Gorbarán concluded.
Messe Frankfurt Argentina released the 2025 calendar of MICE events
After disclosing the record numbers for 2024, the company announced the Complete and updated calendar of events for 2025.
International Exhibition of Suppliers for the Clothing Industry
When? April 8 to 10, 2025
At what time? 2 to 8 p.m.
Where? The Rural Fairgrounds – Buenos Aires, Argentina
ExpoEFI, the Economy, Finance and Investment event
When? April 29 and 30, 2025
Where? Buenos Aires Convention Center – Buenos Aires, Argentina
ArMinera: Argentine International Mining Exhibition
When will it be done? 20 to 22 May 2025
On what days and times? Tuesday to Thursday from 1 to 8 p.m.
Where? La Rural Fairgrounds – Buenos Aires, Argentina
Hotelga: Exhibition of Trends and Innovations for Hotels and Gastronomy
When? August 27 to 29, 2025
Where? La Rural Fairgrounds, Buenos Aires
At what time? from 1 to 8 p.m.
AOG Buenos Aires: Oil&Gas Exhibition organized by the Argentine Institute of Petroleum and Gas (IAPG)
When? September 8 to 11, 2025
Where? La Rural Fairgrounds, Buenos Aires
At what time? from 1 to 8 p.m.
International Biennial of the Electrical, Electronic and Lighting Industry
BIEL Light + Building Buenos Aires brings together cutting-edge technologies in lighting, electronics and electrical services. For 4 days, the most important business center in Latin America celebrates new developments and sets trends.
When? October 22 to 25, 2025
At what time? 1 to 8 p.m.
Where? La Rural Fairgrounds – Buenos Aires, Argentina
ExpoFerretera: International Exhibition of Items for Hardware, Sanitary, Paint Stores and Construction Materials
When? October 22 to 25, 2025
At what time? 1 to 8 p.m.
Where? La Rural Fairgrounds – Buenos Aires, Argentina
Moto Show 2025: international motorcycle show
It will be the third edition of the only exhibition that brings together the entire Argentine motorcycle industry, organized by the Chamber of Motorcycle Manufacturers (CAFAM) and Messe Frankfurt Argentina
Where? La Rural Fairgrounds – Buenos Aires, Argentina
When? Date to be defined
Source: Ambito
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