According to the lawsuit, Google was responsible for illegally bundling advertising tools to try maintain supremacy in the market. It then used this positioning to twist ad auctions into preference for its tools.
According to what they indicate, the organization intends that the company sell two of your ad tech services in addition to paying a fine. What they highlight is a breach of the Competition Law.
The event occurs just a week after the US Department of Justice I propose substantial changes to the company, along with a group of states.
They included that Google had to sell your web browserarguing that there was monopolized online searches and your business. The problem is that this sale could be the beginning of the fall of the company, which has a market capitalization of US$2 trillion.
The antitrust body’s lawsuit
In its lawsuit, the office asks the court to issue an order to for Google to sell its ad server DoubleClick for Publishers, and your advertising bagAdX.
The agency estimates that The company owns up to 90% of the ad server market publisher, 70% from advertiser networks, 60% from demand-side platforms and 50% from ad exchanges.
Such dominance, assured dependency, discourages competitioninhibits innovation, inflates advertising costs and reduces publishers’ income.
“Google abused its dominant position in the online advertising sector in Canada by engaging in practices that lock market participants into the use of their own advertising technology tools, excluding competitors and distorting the competitive process,” he said. Matthew Boswellone of the complainants.
Google shares fell after the US government asked it to sell Chrome
Shares of Alphabet, Google’s parent company, fell on Wall Streetalthough it later cut the fall. The negative variation occurred after a request to justice for the company to put the Chrome browser on salewith the aim of mitigate monopoly position of the company against the demands of its competitors.
According to what has emerged, the court document alleges that Alphabet must sell Chrome to a buyer approved by the US Government considering that this browser, together with the Android system, are the “key methods” for the distribution of search engines to consumers.
At the moment, the sale of Android does not appear to be an obligation for the company, although Justice warns that it could become so if the measures, which in addition to the sale of Chrome, include the ban on returning to the browser market for five years and the obligation to share data and search results with your competitorsdo not have the expected effect on competition.
In parallel, the company You will not be able to make payments to other companies to include Google as their search engine default, what It could mean the end of the contracts it currently has with Apple.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
