Going from traveling salesman to multimillionaire is not a distant dream, it is the story of Sara Blakely. Find out how he managed to create his underwear company.
Sara Blakely He grew up in a middle class family. Since young, his parents encouraged his independence and creativityteaching don’t fear failure. After graduating from Florida State University, he attempted to enter law school, but did not pass the admissions exam.
Disillusioned, started working selling fax machines door to dooran experience that, although unglamorous, taught him sales and communication skills that would be key later.
Today she is an entrepreneur who managed to be a living example of how creativity, perseverance and focus on solving everyday problems can change lives and more specifically hers.
Sara Blakely
How you managed to create your company
The idea of Spanx was born from a personal frustration. In 1998, while getting ready for a party, Blakely wanted to wear some tight white jeans, but she wasn’t satisfied with the way they looked with traditional underwear. So, she improvised: she cut the feet out of some nylon stockings to feel more comfortable and shape her figure.
This homemade solution was the starting point. Convinced that many women shared her problem, Sara decided to create a product that combined support, comfort and aesthetics. However, he faced many obstacles.
With $5,000 personal savingsbegan researching fabrics and textile factories. Despite having no experience in design or fashion, he worked directly with manufacturers to perfect his idea.
The great opportunity came when Oprah Winfrey included Spanx on her list of favorite products in 2000. This skyrocketed sales and the brand quickly became a national phenomenon.
What is your philosophy of life and work?
For Blakely, every setback is a lesson. This principle encouraged her to try new ideas without fear of rejection. Their business philosophy revolves around identifying unmet needs and creating products that address them.
He also believes that don’t take life too seriously and understand that it is okay to fail and that you should not take any insult personally; but rather, focus on yourself and continue growing personally and professionally.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
