After completing the final night of their 149-date tour on Sunday night, the Eras Tour of Taylor Swift entered the record books as the first $2 billion tour in pop history, his team confirms.
The official total gross from the 21-month stadium tour is $2,077,618,725.based on a total sold-out attendance of 10,168,008 spectators. That $2 billion figure is roughly double the previous tour gross figure.
The official tour figures were first reported by the New York Times on Monday morning and confirmed to Variety by representatives for Swift.
Trade publications had estimated at the end of 2023 that it was likely to finally surpass the $2 billion mark. The only possible obstacle to that came when three shows in Vienna had to be canceled due to security concerns after terrorist plots were revealed, but the tour still managed to surpass $2 billion even ending with three fewer shows than expected. .
The average initial sale price of a ticket for the Eras Tour was $204. Meanwhile, the average price on the secondary market was more than ten times higher: $2,952 per ticket, according to a figure provided to the Times by the resale company Victory Live.
What are the highest grossing tours in history?
The only other tour to have officially surpassed the billion dollar mark is the World Tour Music of the Spheres of Coldplaywhich Billboard reported in August had reached that milestone after two and a half years of shows. At the time, Billboard said it was an all-time record, although industry estimates indicated that the Eras tour would likely have reached the $1 billion mark by the end of 2023; Billboard didn’t account for that in its record at the time because Swift didn’t officially report gross earnings.
Before Coldplay’s and now Swift’s grossing figures, the highest-grossing tour of all time had been the Farewell Yellow Brick Road Tour of Elton Johnwhich grossed $939 million over a five-year period that spanned shows before and after a pandemic hiatus. John’s tour at that time eclipsed a record that had been previously set by the tour Divide of Ed Sheeranwhich in a period of years raised 776 billion dollars.
Of the more than 10 million tickets sold, Swift’s eight nights at Wembley Stadium accounted for 753,112 ticket sales, according to the Times. That was the most tickets sold anywhere on the Eras Tour, although the biggest attendance for a single night was 96,006 for a show on February 16 this year.
Although Swift’s tour was believed to have surpassed the billion-dollar mark in its initial year, the highest-grossing tour of 2023 had been officially ranked on most charts as the Renaissance World Tour of Beyoncewhich grossed $579.8 million across its 56 shows.
Source: Ambito
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