With this new update, Instagram seeks to help content creators exploit one of the most used tools on the platform.
Social networks are the central means of communication in the world, from children and young people to adults and adults. Within them, instagram It is one of the ones that stands out the most, mainly because of its own style that consists only of photographs, but also because it always adds new details and features for users to experience.
In that sense, the application of Goal It put the focus on influencers and added a fundamental tool to improve their content. From now on, test Reels can be uploaded, with the aim of analyzing the metrics and potential of the videos.
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Test reels, the ideal tool for content creators
“We often hear them say that They feel nervous about posting too much or trying topics that are outside their niche.. They fear that it will not resonate with their followers. The test videos help eliminate these doubts about performance“, they explained from the social network.
This function was made available to a small group of content creators, and Reels have their weight on the platform, since Its reach is 38% higher than any other publication method on Instagram.
To use this tool, before publishing a Reel you must select the “buttonProof”. The publication will be made automatically, and just 24 hours later, users will receive the information with the number of views, likes, comments and shares.
If the Test Reel has good performance, you can choose the option “Share with everyone” to increase its reach so that followers can see it. Likewise, users have the possibility of automating this process when creating the content.
Source: Ambito
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