Driven by the devaluation of the real, Florianópolis is the most popular destination for the summer

Driven by the devaluation of the real, Florianópolis is the most popular destination for the summer

Florianópolis is the one chosen by Argentines to spend the summer in vacation. The city tops the list of the most searched destinations. Proximity and accessible prices, driven by the devaluation of the real, explain the trend.

“Rio de Janeiro together with Buzios were the clear winners of Cybermonday. But 5 weeks have passed and now we register that the demand for flights to Florianopolis or to Salvador de Bahía,” explained Guido Boutet, marketing manager of Travel Services.

According to this travel agency, in the top 10 sales to Brazil They include: Rio de Janeiro, Florianópolis, Buzios, São Paulo, Recife, Salvador de Bahía, Porto Seguro, Maceió, Natal and Fortaleza. The novelty of the ranking is the position of Florianópolis, which displaced Buzios and Porto Seguro.

He brazil real reached a new record low this week, which pushes Argentine tourists to travel to the neighboring country. According to a recent Booking report, with the help of Argentines, Florianópolis became the fourth most searched destination in the world between December 1 and February 28, being surpassed by Paris, London and Dubai. Regarding the demand within Brazilfollowed by Rio de Janeiro and Bombinhas.

“Florianópolis has positioned itself this summer as the most sought-after destination by Argentines. This interest reflects, on the one hand, the currency fluctuations in the region, to which is added the desire of travelers to combine relaxation, well-being and experiences, characteristics that make Brazil in an outstanding destination.” commented Jimena Gutiérrez, General Manager of Booking.com for Argentina, Uruguay and Paraguay.

“We are living a Brazil exploited in demand. As Argentina is expensive and Brazil devalued causes the roles to be reversed and Argentines to travel. Faced with still pain and appreciated weight, it is really convenient to travel at this time. The most popular is the classic, Florianópolis, Rio de Janeiro and Buzios,” said Matias Mute, founder of Promociones Aereas.

How much does a package cost to a neighboring country?

From the Atrápalo agency they shared some package prices for Florianópolis, which leads the preferences with rates from US$1,280, followed by Porto Seguro and Arraial d’Ajuda, which share prices from US$1,290. Búzios is another notable option from US$1,200, while the popular Rio de Janeiro and Búzios combo starts at US$1,350. All packages include air, 7 nights of accommodation and breakfast.

At Travel Services, there are packages of 10 days and 9 nights for February with transfers, accommodation and traveler assistance at a price of US$1,071 per person on a double basis.

Cruises, an option that is gaining interest in Brazil

There is another travel format that is gaining interest. Cruises, which offer ready-made vacations, are gaining more and more followers. “Queries to travel to Brazil They increased by 40% in recent months. The option of cruises, for the convenience of having everything resolved and the possibility of visiting various destinations in Brazil“It is the most sought after trend for next season,” explained Martín Romano, CEO of Atrápalo Argentina.

Source: Ambito

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