The year ends and automotive market shows a significant change in climate compared to December 2023.
The devaluation The end of last year was a very hard blow that was felt throughout much of the first half of 2024.
The prices of 0km skyrocketed and accompanied the jump in the dollar.
This caused a sales drop that projected a black year.
However, in the second half of the year the trend reversed and demand began to recover.
This improvement was associated with the policy of discounts that brands adopted, in a context of slowing inflation.
After 2023 with surcharges above the list values, the discounts that began to be implemented showed this change in the market.
The opening of the economy With the arrival of imported models, this price competition was forced.
It was also an atypical year because there was a drop in list prices due to the reduction in the COUNTRY Tax. First in September and then in December.
Some brands moved them to the 0km values, while others did not make increases in those two months as an impact of the tax decrease. It must be taken into account that the automotive They had been increasing between 2% and 4% each month.
Beyond the feeling that consumers have about the evolution of 0km prices, if the values of the most accessible models in December 2023 are taken and compared with those of today, twelve months later, it is found that the The increase in these cars was within the parameter of accumulated inflation in 2025, which, until November, is 112%. December remains to be computed.
Several models were even adjusted less than the cost of living.
The increase in these models goes from 49% to 132%, with an average of around 80%, lower than inflation.
It must be taken into account that in December 2023, due to the devaluation registered after Javier Milei took office, some automotive companies had two price lists: one, for the first days of the month, and the other for after the exchange rate adjustment.
The behavior, depending on the models and brands, shows, in some cases, the impact of the greater supply of imported ones.
With the economy closed and little supply, some national models had more room to raise prices.
The Chevrolet cost $11,005,900 in December 23 and is now worth $25,533,900, a 132% increase.
At the other extreme is the Fiat Cronos Like. From $14,583,000 a year ago to $21,823,000 now. This implies an increase of 49%.
Other models had the following evolution:
Toyota Yaris
Source: Ambito
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