From the Argentine Chamber of Distributors and Wholesale Self-Services they explained that “this year the consumer abandoned the glass of cider or champagne at toast time.”
2024 was a year marked by a strong economic cut and this adjustment was noticeable in the end-of-year celebrations: wineries recorded a drop in sales of sparkling wines by 50% compared to 2023. The high cost of these drinks led many families to toast with the same wine they had had during dinner.
Armando Eugenio Farina, vice president of the Argentine Chamber of Distributors and Wholesale Self-Services (Cadam), confirmed that “the consumer this year he abandoned the glass of cider or champagne at toast time”.
“He toasted himself with what was in the glasswhether it was water, coca or fernet,” Farina explained in dialogue with TN. In fact, he noted that fernet sales increased during the holidays, which could indicate a change in consumer habits.
The balance for most wineries in 2024 was negative. The latest data published by the National Institute of Viticulture (INV) indicates that Between January and November 2024, winery sales recorded a cumulative fall of 1.3%. With regard to sparkling wines in particular, the statistics show a sharp drop of 27.8% in the January-November period.
“Sales had been picking up a little month after month, but In December it was not noticed that it is a month of celebration until the last days. There are categories that have suffered greatly from the drop in sales, such as sparkling wines, cider and champagne“Lamented Farina.
In that sense, he explained that cider was one of the drinks most affected by this context, with a marked drop in sales. “The family tables of the Holidays They became a normal dinnerwith some Mantecol, which has increased sales as the only thing in the category that is much firmer, like fernet,” he said.
In some supermarkets there were falls in the sale of sparkling wines and ciders that exceeded 70%. There was also a change in cheaper brands. In the case of ciders, sales fell more than 30%.
Source: Ambito
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