The agreement with Legends, a company specializing in the marketing of sports venues, would be for 25 years, according to the Voz Populi portal, which cites “knowledgeable sources” of the operation.
“Legends would take in principle 20% of the profits of the company in which the Bernabéu would be segregated as long as it fulfills the promise of income to Real Madrid”depending on the medium.
The American company foresees some annual revenue between 400 and 440 million euros for marketing the Bernabéu throughout the year through various events and activities such as concerts, shops or bars, among others.
The “merengue” stadium is undergoing modernization works, whose completion is scheduled for the end of this year or the beginning of 2023 and after which it will have a retractable roof and will be covered with a steel skin.
The stadium will also have a retractable lawn and can be used for other sports such as tennis or basketball, as well as for holding congresses or fairs.
The remodeling of the Real Madrid stadium is estimated at around 800 million euros.
Source From: Ambito
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