Breaking with precedent, the streaming service will allow the film to premiere on 1,000 Imax screens before broadcast.
The initiative of Greta Gerwig to release his film in cinemas The Chronicles of Narnia for Netflix it worked. The next film from the Oscar-nominated filmmaker Barbie will be released on 1,000 Imax screens in November 2026 (Thanksgiving weekend) which will ensure it an exclusive theatrical window weeks before it airs on Netflix on Christmas.
This move is out of character for Netflix, which has strenuously avoided any major theatrical releases in favor of short or non-existent screening windows. The sequel to Knives Out of Ryan Johnson, Glass Oniongot an exclusive theatrical release on Thanksgiving Day 2022 in 600 theaters before streaming a month later and The Irishman of Martin Scorsese was shown in theaters for three weeks before streaming, but the Imax release of Narnia It is the first of its kind for the platform.
Netflix’s decision to release the Narnia movie in Imax
The agreement had been brewing for months, while Gerwig pushed for the theatrical release of her adaptation of the fantasy novels by C.S. Lewis. Netflix co-CEO Ted Sarandoshas long said that theatrical distribution is not the streaming service’s business, and that giving Gerwig a pass opens the door for other filmmakers to request a similar release for their films (Guillermo del Toro has Frankenstein this year for the streaming service, but no specific release date or strategy has been announced).
The film Narnia will be filmed this year with a script by Gerwigwhich he will also direct and be shot with Imax cameras.
Source: Ambito
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