What is RedNote, the Chinese social network that competes with TikTok and is already all the rage in the US

What is RedNote, the Chinese social network that competes with TikTok and is already all the rage in the US

The application was launched in China in 2013, and is used almost entirely to create videos and humorous content.

Since its launch in September 2016, TikTok became one of the social networks most popular among Western audiences despite having been developed by the company ByteDance, located in China. Its short videos and infinite scrolling format make it very addictive and entertaining.

However, several countries took the initiative to disable it and prohibit installation in national territory due to the dangers associated with the application. Recently, the president of the United States, donald trumpassured that it will take legal action so that its use is not permitted, which is why thousands of users are migrating to a similar network.

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What RedNote is all about

RedNotealso known as Xiaohongshu (Little Red Book) in China, it is often described as a mix of Instagram, TikTok and Pinterest. Regarding its similarities with TikTok, RedNote allows users create and share videos shorts on various topics, such as fashion, beauty, food, travel and lifestyle.

The platform is also especially known for its organic product reviewswhich often include videos and photos. Users can share their experiences with various products and services, helping others make informed purchasing decisions.

RedNote also has social media featuresallowing users to follow others, like and comment on posts, and share content with friends.

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Why did Americans move to RedNote?

TikTok is facing a possible ban in the United States, mainly due to concerns about its connections with China and the associated national security risks. US officials are concerned that ByteDance, TikTok’s Chinese parent company, could be required by the Chinese government to provide access to user data Americans, which could then be used to espionage or surveillance.

This caused the surprise mass user migration from TikTok. Many users see RedNote as a platform where they can continue creating and sharing content, especially as a form of resistance against government measures that seek to ban the app.

It is also important to remember that the United States is one of the countries that had the most users, so thousands of famous creators will become competitive, which could lead to more people migrating to RedNote for continue enjoying the same content.

Source: Ambito

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