The businesswoman has managed to transcend her family’s legacy, positioning herself as a key figure in the hotel industry and leading the Shilla Hotel to be a benchmark in South Korea.
Lee Boo-jin has managed to establish itself as one of the most influential businesswomen in South Korea. Daughter of the renowned tycoon Lee Kun-hee, president of the Samsung conglomerate, she has not only followed in his footsteps, but has built an empire of his own in the hotel industry. With a unique approach and a clear vision, he led the Shilla Hotel to new horizons, making it a benchmark in the sector.
Despite her connection to one of the most powerful families in the country, the executive has managed to earn her place and forge her own path in the business world. With an impressive wealth and a legacy of hard work, Lee is today one of the richest and most successful women in her country.
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Lee Boo-jin’s path to success
Lee Boo-jin was born in Seoul in 1970, being Lee Kun-hee’s youngest daughterthe influential president of samsung. After completing her education at Yonsei University, where she graduated with a bachelor’s degree in child studies, the South Korean began her professional career in 1995, joining the Welfare Foundation of her father’s company. However, his real growth in the business world came when In 2001 he joined Hotel Shilla.
Since 2010, Lee has served as president and CEO of the company that operates luxury hotels and duty-free shops. The company is not only a benchmark in its sector, but it is also one of the largest duty free operators from South Korea. Under his leadership, the chain managed to expand its influence and continues to be an icon in the field of luxury hospitality.
In addition to his role at the hotel, Lee performed a key role at Samsung C&This family’s holding company. There, he led the commerce department between 2010 and 2015, helping to consolidate the company’s presence in international markets. His strategic approach and ability to manage large projects have been crucial factors in his continued career success.
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How much is Lee Boo-jin’s net worth?
Over the years, Lee Boo-jin has managed to accumulate a considerable fortune thanks to his successful business career. According to Forbes, his net worth reached 3.3 billion dollars in January 2025, placing her among the richest people in South Korea. In 2024, the magazine included her on its list of billionaires, estimating her wealth at $4 billion.
His leadership at the Shilla Hotel, one of the pillars of the Samsung conglomerate, has been fundamental to the growth of the brand and its influence in the luxury tourism sector. In addition to her work in hospitality, the businesswoman has also been an active part of other family projects, which contributed to further consolidating her economic position. Despite her fortune, the South Korean has managed to keep a low profile, focusing on her career and the expansion of her business interests.
Source: Ambito
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