He Super Bowl It is one of the most anticipated sporting events worldwide, and its part -time show It became a reference within the music industry. For the 2025 edition, Kendrick Lamar will lead the presentation Together with the outstanding artist of R&B, Sza. However, a recurring question arises from How much does the artist who performs.
Despite what many might think, the rapper will not receive any payment for your participation. Although the part -time show is one of the most watched shows on the planet, NFL does not directly remunerate artists. Instead, the league covers all the production costs of the event, including expenses of Logistics, trips and fees minimum for those involved in the presentation.
This compensation model may seem unusual, but the reason behind this policy lies in the enormous visibility offered by Eventeither. With an audience that exceeds 100 million live spectators, acting in the Super Bowl RIt presents an invaluable opportunity promotion for any artist.
The impact of acting on the Super Bowl
The exhibition generated by a half -time presentation is huge. Figures like Rihanna, Lady Gaga and Jennifer López They saw significant increases in your sales and reproductions after your shows.
For example, in 2023, Rihanna experienced a 640 % increase in reproductions of his music on Spotify, in addition to a great impulse in the sales of his brand Fenty Beauty. Similarly, Lady Gaga achieved a 1000 % increase in the sales of his albums after his presentation in 2017.
While Jennifer López added 2.3 million followers on Instagram After your show next to Shakira In 2020. Although there is no direct payment, the media and financial benefit is enormous for the artists who participate.
Production costs and contributions of artists
The montage of the part -time show implies a considerable investment. NFL and Apple Music usually allocate US $ 10 million for productionwhich covers the hiring of personnel, the construction of scenarios and the audio teams.
In some cases, the artists themselves decided Invest additional money to improve the quality of your presentation. In 2021, The Weeknd contributed U $ S7 million From his own pocket to finance his show, and in 2022, Dr. Dre did the same.
As for Kendrick Lamar, still It was not confirmed if you will make a personal investment in his performance of 2025. However, his presentation with SZA promises to be one of the most remembered shows in the history of the Super Bowl.
How much money does Kendrick Lamar have
Californian is one of the most listened to artists in the worldgenerating millions of reproductions On platforms. That is why it is estimated that, only of them, he won U $ S198,000 In the last month.
This number is somewhat lower than common, since the rapper usually collects more than U $ 250 thousand per month. In that aspect, an accumulated heritage of more than U $ S17 millionjust for listening.
According to Wealthy Gorilla, Kendrick Lamar has a Estimated Net Heritage of US $ 75 milliona figure that few artists reach. This amount positions it as one of the 10 richest rappers in the worldonly below other icons such as ICE CUBE either Snoop Dog.
Fortune does not come only from listenings, also from sales. It is currently estimated that the interpreter of “Humble “ has sold more than 17.8 million copies of albums.
Both, different brands accompanied their path, as he did Nike In a few years ago, a company with which they agreed a millionaire contract. He also had agreements with Reebok and Apple. His heritage began to shoot in 2014 when he won U $ S9 million sRights.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
