While the economic effects of the Olympic Winter Games are often a zero-sum game for the host countries, for the International Olympic Committee they represent a downright rain of money.
The revenues of the International Olympic Committee (IOC) from the Olympic Winter Games have exceeded the billion mark in the past three games. This is based on IOC data. The lion’s share is made up of income from the allocation of TV rights. The share of income from ticket sales is between 9 and 16 percent in the period under review. The IOC’s sources of income also include national and international sponsorship programs. According to the IOC, they accounted for 18 percent of revenue in the period from 2013 to 2016 (ticket sales not included). Since the IOC does not report the sponsorship revenues for individual Olympic Games, they could not be included in this infographic.
The economic stimulus that the Olympic Games have on the host countries, on the other hand, is manageable. For example, there are no measurable regional or national impulses for the host countries at the Winter Olympics, but regional effects occur at the Summer Olympics – per capita gross domestic product increases in the year of the event and in the year before by around three to four percent. According to study author Dr. Matthias Firgo, on the one hand, because of the smaller dimensions of the Winter Games and the associated lower immediate level of activity and advertising value compared to the Summer Games. In addition, the Winter Games take place during the main tourist season, in which winter sports regions are usually well or fully utilized anyway.
The Winter Olympics are held every four years and will take place in Beijing in 2022. From February 4th to 20th, 2022, as at every game, various athletes will compete in various competitions. The Beijing 2022 Winter Games will be the second Olympic Games to be held under the conditions of an unprecedented pandemic situation, after the Tokyo 2021 Summer Games. The capital of China was the venue for the Summer Olympics in 2008 and therefore already has an existing infrastructure for the sporting competitions.
Source: Stern
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