New study in football
Unveil data: These clubs get the maximum from your budget
Money scores goals, is a soccer phrase. A study now shows which clubs use their resources surprisingly efficiently – and which fail despite the billion dollar budget.
In international professional football, factors also contribute to success away from the square. Top clubs have long since been working with data analyzes and artificial intelligence to get the maximum out of their available means. As can be done best, researchers from the University of St. Gallen (HSG) and employees of the AI company Plaier have now worked out in a common one.
With the help of a data -based analysis, the scientists examined how well clubs convert their financial potential in squad strength and sporting success. “Discussions in football have been primarily about results – whoever wins, who loses and which clubs dominate,” says Jan Wendt, CEO von Plaier. “But so far a crucial aspect has largely remained in the dark: how efficiently associations use their financial means and what are they taking?”
The study analyzed data from 195 clubs from thirteen European leagues in the 2023/2024 season. “Many clubs in Europe do not efficiently use their financial resources or they spend money on their circumstances,” explains Dr. Florian Hohmann, head of study and lecturer for financial management at the HSG. The results therefore show that even rich top clubs fail because of this challenge.
Financial stability of the Bundesliga is greatest
According to the study, money is the central factor for sporting success – around 70 percent of the master teams were one of the financially strongest teams in the respective league in the study period, and 90 percent of the richest clubs reached a placement in the top seven. Nevertheless, financial punch is not everything, as the analysis shows. A top European club in the possession of sheikh even performs particularly badly, while some financially much poorer Bundesliga clubs can convince.
The most surprising results at a glance:
- The Bundesliga is the most financially stable league in Europe
16 of the 18 Bundesliga clubs have above -average financial stability – no other country does better. In contrast, the English 2nd league, the championship, records the worst values in this category. - PSG makes alarming losses
Paris Saint-Germain with his owner Qatar Sports Investments suffered losses of an average of 160 million euros annually despite the highest financial punch in Europe-an enormous negative record. - Bayer Leverkusen and PSV Eindhoven set new standards in terms of efficiency
Both clubs show the top positions in the conversion of financial resources into sporting success. Bayer Leverkusen achieves the best total value in the so -called Plaier + HSG Club Index, which combines financial stability and sporting efficiency. - Union Saint-Gilloise and Girona FC as surprise teams
Union Saint-Gilloise (Belgium) and Girona FC (Laliga) exceed all expectations with their modest financial means. Girona even reaches fourth place in the efficiency of the squad composition. - Morerehrense (Portugal) and Kilmarnock (Scotland) as “hidden champions”
Although they are financially among the weakest clubs of their leagues, Moriererenke and Kilmarnock shine with outstanding values in financial and sporting efficiency. - Rich clubs often waste money through poor transfers
The analysis shows a negative correlation between financial power and squad planning efficiency: wealthier clubs are often less effective in putting together strong teams than clubs with smaller budgets.
FC Bayern an “interesting case study”
According to the study, Bayer Leverkusen is one of the best guided clubs in the European continent. According to the experts in the 2023/2024 season, the workself acted most efficiently on the pitch due to the quality of their team and exceeded the expected goal difference based on the effective team result of around 0.75 goals per game – a performance that should have laid the foundation stone for winning the title.
VfB Stuttgart is also one of the most powerful teams in Europe when it comes to converting financial resources into sporting success, the result of the investigation. FC Bayern Munich is an interesting case study because he can keep up with the European elite without an owner.
TSG Hoffenheim and SC Freiburg are rarely talking, but according to the study, they are the most financially stable teams in the league. The most efficient teams when it comes to bringing squad quality to the field are the 1. FC Heidenheim, followed by RB Leipzig, VfB Stuttgart and Bayer 04 Leverkusen. The 1. FC Union Berlin, Eintracht Frankfurt and SV Darmstadt 98 (now second division) bring the least squad quality to the field.
“In hardly any other industry, such high investments with as little analysis and traceability are made as in football,” says Jan Wendt about the results of the study – and sums up: “In the future, associations should rely more on data -based analyzes instead of risking expensive incorrect purchases.”
Source: Stern

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