TETER HOLDINS SA DE CVthe company behind the STABLECOIN USDTannounced the acquisition of a minority participation in the Juventus Football Club Spaconsolidating its strategy of diversification of investments in key sectors.
Although the company did not reveal details about the size or value of its participation, this play reinforces its incursion in the sports and digital sphere.
Tether expands its investment portfolio
In recent years, Tether has aggressively expand its scope in different industries, promoted by the growth of its income thanks to the interest rates of the US government bonds, the company with headquarters in El Salvador reported in January a surplus capital of more than US $ 7,000 million, an increase with respect to US $ 6,000 million three months ago.
In addition to its recent investment in Juventus, in December 2024, Tether allocated US $ 775 million to the Rumble Inc. Social Network Platform (Rum) and maintains a valued participation at more than US $ 1,390 million in the German technology firm Northern Data Ag. These acquisitions show their interest in strategic sectors with high growth potential.
Juventus and its financial situation
Juventus, one of the most important clubs in Europe, is going through a challenging stage in financial terms. According to Football Money League in Deloitte, the Italian entity fell from the 11th to 16th in the global revenue ranking, reaching US $ 384.7 million in 2024, the lowest figure in its history within this classification.
However, Tether’s investment announcement generated optimism in the markets, promoting club shares up to 4.7% last Friday. With an estimated value of US $ 1,037 million, Juventus remains an attractive asset for investors interested in sports and digitalization.
The role of Tether Investments and the integration of digital assets
The operation was carried out through Tether Investments, the company’s risk capital division. This movement is part of a broader strategy to integrate digital assets into sports franchises, strengthening Tether’s presence in the football ecosystem.
In 2023, Tether had already dabbled in the sector with a sponsorship agreement with FC Lugano. Now, with Juventus, the company points to a stronger presence in European sport and in the adoption of digital technologies in this area. In addition, he collaborates in this initiative with Juan Sartori, co -owner of the Sunderland AFC, who has also shown interest in the potential of cryptocurrencies in sport.
The rise of cryptocurrencies in football
With the growth of the crypto market in 2024, football has become a fertile land for technological investments. Companies such as Kraken and Bitpanda have signed agreements with teams in the United Kingdom and Europe, while Crypto.com extended their sponsorship with the Champions League until 2027.
Tether’s commitment to Juventus not only reinforces its expansion, but also positions the company as a key actor at the intersection between technology, finance and sport. It remains to see how this alliance will impact the club and the adoption of digital assets within European football.
Source: Ambito
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