The economist Marcelo Elizondoin dialogue with the Argentine News Agencyanalyzed how the phenomenon will affect Franco Colapint To the country’s business sector. We must emphasize that the Pilarense has various high -weight sponsors in the national and international market, such as fiscal oil deposits (YPF) and free market.
At the start, the specialist stressed that there will be no direct impact that generates a market rise, but there will be an important development in the creation of “Country image”.
“The country image contributes to the generation of a climate and an environment. No one is going to say that an investment will come because Colapinto runs in formula 1. But, if there is a construction of general country that accompanies and if Argentina generates individual talents creates an image in which it makes it clear that you can count and work with people”Elizondo explained in his analysis.
The professional highlighted the clearest examples of the country image: “The Pope, Lionel Messi. Now, Franco Colapinto or like so many other greats in other items, as in the César Pell architecture or in music you have Soda Stereo. All that is building the country image.”
That construction leads us to think about “Argentina is a country of talents”that generates a strong seduction to specify the arrival of a foreign investment. Therefore, according to Elizondo, is “Very important” The development of the country image.
“On the other hand, with Formula 1 you have a diffusion platform, where you have advertising for companies, in this particular case it would be YPF and Mercado Libre. That provides greater benefit for the companies that are shown. It is a screen, they are Argentine companies that are shown with an Argentine pilot,”Marcelo Elizondo said.
At the end of the analysis, the economist highlighted which was the greatest benefit of the return of Collapint To the clues: “It seems to me that the highlight is that it is a link in a chain in which there are many cases. From the 5 Nobel Awards, through the writer Jorge Luis Borges, the corridor Juan Manuel Fangio and the footballer Diego Armando Maradona. Cases where there is a lot to exhibit in terms of talent, individual capacity.”
“If that worked better, in terms of country image, Argentina could go out with a strategy to say come to work because there is talent. That is why I remarry, that this is a link of the chain”Marcelo Elizondo closed.
Source: Ambito
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