On the lawn of the venue, inaugurated in 2020 with a budget of more than 5,000 million dollars, five white houses appeared placed on an illuminated map of Los Angeles and sports cars parked at the door, in a clear message that it is fundamentally of urban music and the cult of money.
The rappers succeeded each other accompanied by their respective groups of dancers in a show that was little known to the 70,000 spectators who filled the stadium, in what seems like a new normality after two years of the covid-19 pandemic, despite the fact that they had to present vaccination certificate or negative test and mask.
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The five artists gathered have won 44 Grammy Awards – Eminem alone has 15 – and have created 22 albums that have become number 1 on Billboard.
Object this week of a complaint for an alleged sexual abuse that occurred in 2013, only Snoop Dogg does not have a Grammy despite having been nominated 17 times.
The SuperBowl returned to Los Angeles for the first time since 1993, in the third year of collaboration between the NFL, Pepsi and Roc Nation, the company of hip-hop mogul Jay-Z, Beyoncé’s husband, who along with producer Jesse Collins They produced this show.
The league claims this show to promote social justice.
“It’s like seeing the gods return to Olympus”a Twitter user celebrated about this mini-concert of just over 10 minutes held at halftime of the biggest sporting event of the year in the United States.
“Hip-hop is the biggest music genre on the planet right now, so it’s crazy that it’s taken us this long to be recognized.”declared Dr. Dre this week.
Dre included two deaf rappers, Sean Forbes and Warren “WaWa” Snipe, in his show, bringing sign interpreters for the first time.
Dre, Snoop Dogg, Eminem, Blige and Lamar thus joined a long list of famous artists who have performed in this coveted show, including Beyoncé, Madonna, Coldplay, Katy Perry, U2, Lady Gaga, Michael Jackson, Jennifer Lopez or Shakira.
On Twitter, opinions were divided. Many tweeters claimed that the best show is still the stars like Katy Perry, Lady Gaga, Madonna and Shakira and Jennifer Lopez.
In the previous edition it was the pop singer The Weeknd, Abel Tesfaye, who starred in the show, marked by the limitations imposed by the coronavirus pandemic, who was largely the protagonist of that show. A year ago, the 2020 edition was eminently Latin with Jennifer Lopez and Shakira.
This performance by the megastars comes three years after the NFL was criticized for casting rock band Maroon 5 in Atlanta, which for years had been considered the capital of hip-hop.
It is rumored that artists such as Rihanna, P!nk and Cardi B had declined to participate in that edition, amid the controversy over the protests against police brutality against African-Americans that were led by then-San Francisco 49ers player Colin Kaepernick.
After difficult years marked by politics and the pandemic, advertising prepared its return in a big way in this Super Bowl, which included the return of big brands and celebrities, who tried to show that the United States is rising.
At an average of 6.5 million dollars per half minute, according to various US media. the NBC network that broadcasts the final could have raised more than 500 million dollars.
This is how the stage was set in minutes
Source: Ambito
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