With the presence of the president of the AFA, Claudio “Chiqui” Tapia, and the player of the Argentine team Thiago Almada, The official launch of the AFA Albiceleste brand was held, a platform designed to accompany the Argentine fan during the 2026 World Cup.
The event was held on Channel 9, with an imposing artistic deployment: more than 20 musicians on stage, a special participation of the artistic collective fan with its albiceleste ritual, and outstanding figures of sport and show.
“The selection does not play alone. This time, we wanted to do something concrete: that the fan has his space, his house. Albiceleste is a tribute to those who make the effort to be, to those who feel this shirt with their hearts,” they said from the organization.
What is Albiceleste?
It is a cultural, sports and emotional platform that will accompany the fans throughout the World Cup. A space to live the passion for the Argentine National Team as never before.
Where will it take place?
The epicenter in the United States will be Miami, with itinerant proposals in other cities headquarters of the World Cup and special activations in Argentina. The exact locations in the US will be announced soon.
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What includes the proposal?
- Fan Zone
- Live shows and parties
- Legends matches
- Tournaments for fans
- Typical Argentine Gastronomy
- The champion’s house: immersive experience
- Cultural and sports activations
Is Fan Zone free?
The general access will be free.
Some activities such as shows, parties and experience The champion’s house will be with Ticket.
Will there be benefits for Argentines?
Yes. The Argentine community will have access to special benefits: discounts, preferential entries and exclusive experiences.
Will something also do in Argentina?
Yes. Albiceleste will have meeting points and activations in different cities for those who cannot travel to the World Cup.
There will also be benefits so that everyone can enjoy the proposals.
Who organizes albiceleste?
The project is led by Grupo October, together with its strategic partners, with the institutional accompaniment of the AFA, which supports it as part of its mission of being close to the fan.
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Is it only for Argentines?
No. Albiceleste is designed for all people who love Argentina, their culture and their football. It is an open, inclusive and multicultural platform.
How do we find out all the news?
The official website www.albiceleste.com.ar is already active.
And after the World Cup?
Albiceleste is conceived as a project that transcends the 2026 World Cup. It seeks to consolidate as a meeting and identity space for Argentine fans worldwide, beyond the sporting event.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
