Detroit Auto Show: Ford presented the new F-150, more powerful and technological

Detroit Auto Show: Ford presented the new F-150, more powerful and technological

While moving towards a paradigmatic transformation that aims to reconvert into a company increasingly technological, ford does not slow down the evolution of its workhorses and, on the eve of a new edition of the Detroit Auto Show 2023put an end to the mystery and revealed the F-150 2024the pick-up most chosen by Americans for almost half a century.

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With a renewed and modern appearance, the new F-150 It has a greater range of power, torque and robustness, with much more technology and connectivity, and with new functionalities, for example, that of its cargo box door.

The great presentation, where it was present Scopewas open to the public in the Hart Plaza of the “Motor City” – just steps from the General Motors headquarters – with the perfect excuse to also celebrate the first 75 years of its flagship flat. It was within the framework of the “F-150 Fest”, which featured the exhibition of historical models of the F-150, musical shows such as that of country pop singer Niko Moon, and food trucks packed with long lines.

The 2024 F-150, which can already be reserved in the US but will only be available at the dawn of next year, will arrive in Argentina at some point in 2024, with no confirmed date for now, according to executives of the Oval brand.

There will be greater production of its PowerBoost hybrid by 2024, in versions ranging from XL, through the Platinum Plus, to all-terrain models, such as Tremor, Raptor and Raptor R, taking into account that the pick-up maintains leadership in industries American construction, government, public services, agriculture, landscaping, road and highway maintenance, emergency vehicles and mining, among others.


Powerful inside and out

The 2024 Ford F-150 has a new standard engine: The popular and efficient 2.7-liter EcoBoost increases power and torque in the base version. However, Ford also offers the 3.5-liter EcoBoost, 3.5-liter PowerBoost, high-performance 5-liter V8 (F-150 Raptor), and 5.2-liter supercharged V8 (F-150 Raptor R) engines.

Maintaining its essence, the classic grille and front design presented on the premium Lariat and Platinum models have been specially redesigned for a more sophisticated and modern appearance, without losing its visual essence of an F Series vehicle. Its base is a frame of High-strength steel fully packaged with a high-strength military-grade aluminum alloy body, allowing for best-in-class payload and maximum towing capacity in its segment.

Since its introduction in 2021, the new F-150 platform has been subjected to all types of tests in the harshest conditions, such as extreme cold and heat, gravel, and very long distances.

Technology with purpose


The 2024 model is the most connected and intelligent in F Series history. Starting with 10 standard driver assistance features, including the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System and Safety Blind Spot Information with Cross Traffic Alert. Thus, it allows you to improve the productivity of your drivers with advanced assistance functions such as Pro Trailer Backup Assist and Pro Trailer Hitch Assist.

Exit Alert Assist, included in the latest generation of Ford Mustang, is now available on the Ford F-150. This function allows you to detect what is approaching from behind, including vehicles, pedestrians or cyclists. Likewise, the comprehensive Pro Trailer Hitch Assist™ towing and hitch technology is also present in the new bed.

With its Pro-Access tailgate, it is the only truck in its class to offer a fully integrated, 100-degree swing gate. The door can be easily opened with one hand thanks to its design, or the entire tailgate can be opened (or closed) using the electronic key fob.

The new model now also integrates the ability to share energy, up to 7.2 kW. This is one of the functions most acclaimed by its users.

Using Ford BlueCruise, it provides the ability to drive hands-free on the road. At the same time, with the SYNC 4 digital system, voice comments can be sent about the F-150’s functionalities. This enhanced connectivity enables more seamless transfer of in-vehicle data to FordPass and Ford Pro Telematics, a cloud-based platform that processes information to accelerate productivity.


On the other hand, it has a class-exclusive 5G LTE modem, which enables the possibility of having Wi-Fi in the vehicle, and allows for over-the-air software updates.

The 2024 F-150 will be the first vehicle in North America to feature Ford Stolen Vehicle Services (SVS), a connected service that can help locate and help recover the stolen vehicle. “The DNA of Born Ford, Born Strong is our promise to always strive for more and never rest to improve the experience of F-150 owners. We see it as our duty to deliver what our customers want and need and what they never thought possible,” said John Emmert, general manager of Ford trucks.

The commitment to the hybrid segment

Ford’s leadership in this segment also includes hybrids. During the first half of 2023, the F-150 became the best-selling hybrid pickup truck after increasing its sales by almost 30% compared to the first half of 2022. Currently, 10% of all Ford F-150s sold are hybrids. The automaker plans to double the hybrids manufactured by the 2024 model year.

The starting MSRP on the PowerBoost Hybrid will now match the starting MSRP on the 3.5-liter EcoBoost engine, meaning customers will no longer have to pay a premium price just to get the benefits of the hybrid powertrain – an available maximum of 430 horsepower and 570 pound-feet. of torque, the most in any F-Series vehicle outside of the Raptor and Raptor R, and 2.4kW standard from Pro Power Onboard.

Source: Ambito

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