(Special envoy to the US).- Within the framework of the inauguration of the Detroit Auto Show 2023, ford announced that at the end of October it will launch the Mustang Mach-E, the first electric car offered by the oval brand in the country. This is a fundamental milestone in its global electrification strategy.
This was confirmed Daniel Justopresident of Ford South America, at the automaker’s stand at the Detroit Motor Show. It will be in the top-of-the-range version of its iconic sports car: the GT Performance.
The brand already offers electrified models in the range, but so far these are hybrid versions: Kuga and the F-150 and Maverick pickups They have versions with that propulsion system. Before, it had been among the pioneering brands with the Mondeo, which was discontinued.
The 100% electric car that arrives in the country
He Mustang Mach-E has a value of US$60 thousand in the United States, where it is already a success for its unique proposal of a sports SUV combined with a design inspired by the iconic Ford sports car and the most advanced technology Of the brand.
The electric car arrives to complete the Mustang range and joins the Mustang GT and to Mustang Mach-1available in the country since 2016 and the sports best sellers in Argentina. As for the performance, The Mustang Mach-E GT Performance has a approved autonomy of almost 420 kilometersthanks to its 91 kWh capacity batteries.
“The Mustang Mach-E is not only an innovative, versatile, exciting electric vehicle, with zero emissions. “It is a Mustang, and therefore it incorporates the spirit of freedom and the charisma of the best-selling sports coupe in the world,” said Justo. “It is another ford icon “which comes to expand our portfolio and paves the way for a new era of 100% electric vehicles, bringing all of Ford’s innovation and global experience closer to consumers in the region,” he explained.
In response to a query Ambit Regarding the path that led to this Wednesday’s announcement, Justo responded: “For us, as we are a company that has already clearly positioned itself in the electric future, it is very important to maintain the transition in Argentina, being leaders in this process. In recent months we have been working to certify that our dealers are highly prepared for the service of electric vehicles. There are many changes, such as giving battery service. “There were many hours of training and conversations with them.”
The president of Ford South America confirmed that the company already sealed an alliance with a network of electric chargersso that its first customers “live a complete experience with the first 100% Ford in South America.”
Ford and its electrification strategy: a plan of more than $50 billion
ford assumed the global commitment to reach the carbon neutrality in 2050 and the electrification of its vehicle portfolio is an important pillar to achieve this. To support this plan, ford plans to invest more than US$50,000 between 2022 and 2026 for the development of new products, new battery technologies, and increasing manufacturing capacity, both of vehicles and batteries, and verticalizing the supply chain.
Last year, the American automotive giant had announced the launch of three electrified models. The hybrid Maverick that was already presented, the Mach-E that was now in the news in Detroit and an electric version of the Transit utility vehicle.
With these launches, plus the New Kuga Hybrid presented a few weeks ago and the F-150 Hybridat the end of 2023 they will be 5 electrified models that Ford will offer in Argentina in 5 different segments, providing various electrification options for its customers.
While moving towards a paradigmatic transformation that aims to reconvert into a company increasingly technological, the oval mark presented on Tuesday the F-150 2024, the pick-up most chosen by Americans for almost half a century. Yes ok It can now be reserved in the USwill only be available at the dawn of next year, while will arrive in Argentina sometime in 2024with no confirmed date for now, according to Ford executives.
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.