Family Argentinaimporter and representative of the Chinese vehicle brand Jetourpresented the models X70 Plus and Dashing during an event led by Paula Cavicchioli, director of Famly and Jetour Argentina, and Daniel Lucesoli, vice president of the firm.
Jetour was born as part of the group Chery Holding Group and became independent in 2021. It has a presence in more than 40 countries, some from the region such as Uruguay, Chile and Peru and others very representative of the Middle East, such as the United Arab Emirates and Qatar, as well as Egypt and South Africa.
Cavicchioli and Lucesoli reported on the current existence of an important network of dealers in the country and a short-term expansion project that includes 20 exclusive dealerships.
They also highlighted the guaranteed after-sales service and availability of spare parts with official operational and development services that include 30 points distributed throughout the country.
What the new Jetour X70 Plus and Dashing models are like
Regarding the characteristics of the vehicles presented, the company reported that the Jetour marches.
This new model is distinguished as the “older brother” of the well-known X70, with 7 seats, 6 airbags, dual-zone climate control and a panoramic sliding roof, in addition to the sporty lines that highlight its design. It also offers space, comfort and security for family transportation. The price at which it is released to the Argentine market is US$42,500.
While Jetour Dashing It is an SUV with a sporty and sophisticated appearance that incorporates cutting-edge technology. Based on the concept of an electric vehicle, the Jetour Dashing has the same 1.6 turbo gasoline direct injection engine and 197 hp (290 Nm of torque) as the X70 Plus, and is coupled to the same 7-speed dual-clutch automatic transmission. marches.
In addition to its innovative design and technological details such as a wireless cell phone charger and dual-zone climate control, in terms of safety it is equipped with 6 airbags and ADAS systems, which include adaptive cruise control, autonomous emergency braking, vehicle maintenance assistance. lane, 540° vision camera and voice commands, in addition to having Android Auto and Apple CarPlay connectivity, both wireless.
The company detailed that it is available in a variety of colors, including tech gray, black, sky blue, white, red and titanium gray that hits the local market with a price of US$43,900.
The brand also confirmed that both models will coexist in the Argentine market and that both are available throughout the local dealer network.
The futuristic event in the presentation of the new Jetour
The presentation of the new Jetour models took place in a large room located on the Costanera Norte and surprised the attendees with an immersive technological experience.
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A few days before the presentation the guests had received an unconventional summons: a mysterious message from a “messenger from the future”, who then visited each guest to deliver an “entry code to the future”. This key was essential to the night’s experience.
At the entrance, guests were greeted with the proposal to enter “a journey through time”: a futuristic tunnel transported them to the main hall, where they were greeted by characters dressed in metallic clothing and 3D glasses. The entire room presented an ultra-technological atmosphere.
The presentation was started by a virtual host on a screen. “I am Artificial Intelligence,” he introduced himself. And he announced what would be the presentation speeches of Paula Cavicchiolidirector of Famly and Jetour Argentina, and of Daniel Lucesolivice president, who made their appearances in hologram format.
The event included a dynamic artistic presentation with a dance group wearing LED costumes. Journalist Pilar Smith presented the promotional videos. Then Pablo Epifanio toured every centimeter of the cars with a cameraman already Luciano Varonecommercial manager of Jetour Argentina, who was explaining the characteristics of the models.
The explanation was broadcast live on the giant screens so that the guests did not miss the details of it. “These cars are like a new cell phone. It takes you a few days to learn all the functions. But once you do, you never want to go back to the old model.”Varone joked, to illustrate the degree of technology that these Jetour models incorporate.
The futuristic concept of the event was in line with the vehicles presented, which They are based on technology and connectivity to present itself as a differentiating option in the market.
Especially in the case of the Dashing model, which targets those users who value technology and groundbreaking designs and who seek sportiness, but without sacrificing comfort.
At the closing of the presentation, Rafael Ballón Espinoza, Marketing Manager of Famly and Jetour Argentina, thanked those present and invited them to a round of questions with Varone to delve into the technical details of the vehicles.
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
