This is the Farberware brand that arrives in the country from a local importer. The objective is to compete in the kitchen items segment with quality and affordable prices.
In a context marked by the rise of imports and the growth of e-commerce, more and more international brands are landing in Argentina. This is the case of Farberware, the iconic North American brand of pots and pans, which seeks to conquer the competitive local market with its CookStart line, recognized for its DiamondMax non-stick technology and innovative design.
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Founded more than 120 years ago, Farberware is a brand synonymous with quality, durability and practicality in American homes. With its recent arrival in the country, it is positioned as an option for those looking to improve their cooking experience without compromising the budget.. Its landing is carried out through a strategic alliance with Hogar y Tecnología, a local firm specialized in the import and distribution of household products that operates with other recognized brands such as KitchenAid.


“The arrival of Farberware to the Argentine market is an important milestone for the brand and for consumers. It has the potential to make a significant impact as we not only bring innovative and high-quality products, but also We introduce a new accessible option for Argentine homes”he explained Tamara Kedzierski, Commercial Manager Small Electros and Homeware & Technology.
The reality is that the Argentine market demonstrates a growing interest in high-quality kitchen products, driven by the increase in home-based culinary activities and access to e-commerce platforms. In this framework, One of the most notable points is the price difference between national and imported products. That is why international brands take advantage of this differential to position themselves as a competitive alternative to local options.
For example, recently a controversy arose on social media about the price of Essen pots, considered high-end and manufactured in the country, which in some cases far exceed the cost of imported options. But that’s not all because the same Essen brand pots are cheaper in the United States than in Argentina.
Expanding market
According to a report by MarketResearch.biz, the global kitchenware market reached a value of US$74.1 billion in 2023 and is expected to grow at a CAGR of 5.11% between 2024 and 2033, projecting a value of US$120.5 billion in 2033.
This scenario, added to the growing adoption of advanced technologies in household products, offers fertile ground for brands like Farberware. The firm seeks to differentiate itself not only by the quality and durability of its products, but also by its commitment to innovation. “With Farberware we have the purpose of creating a strong bond with Argentine consumers by promoting family cooking and technology in the kitchen,” added Kedzierski.
The products are already available in the local market through distributors such as Hogar y Tecnología and on e-commerce platforms such as Mercado Libre. This facilitates access to a wide range of consumers.
The truth is that the arrival of this type of brands not only expands the options available to Argentine consumers, but also reinforces the direct import trend as a key strategy for international brands. According to specialists, In the coming months, the arrival of international brands to the country will be even more marked because currently it is more profitable to import than to produce locally.
Source: Ambito

I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.