The relevance that international calls are charging is reflected in the sustained increase in the number of Argentine participants. This year there will be A national wineries record attending the Parisian call. They will be more than 60, of which half will attend under the umbrella of Wines of Argentina (Wofa), the entity responsible for the promotion of Argentine wine in world markets.
The Wofa call equals a 150% increase in the number of Argentine wineries compared to 2024 and 275% more than in 2023.
Globally, this year they are expected at the Luz City Fair More than 50,000 professional visitors and 5,000 exhibitors of more than 50 countries.
The role of the fairs in the export strategy of the Bodegas Argentinas
“Fairs are an important promotion tool, although They need preparation and work in advance. There is no longer that option of, as 20 years ago, one could go to a fair and find a client, an importer, someone who took your product without having armed a previous agenda. Now you have to be very well prepared, to have all the pricing information, of the products, to which market you want to point, with what strategy. And this demands the assembly of these agendas that They prepare between 3 and 6 months in advance, ”he explained Magdalena PesceCEO of Wofa, in dialogue with Scope.
About to get on the plane to travel to France, Magdalena Pesce added: “In the case of international fairs we see that fairs such as Vinexpo are growing rapidly in importance. In fact, there has been the paradigmatic case that Wine of Argentina, which this year will specify its third participation, started with a presence of 8 wineries and today we are going with more than 30 in the pavilion. Obviously there are also wineries that go on their own. And this clearly marks what the trend is, where all the interest of the Trade is in these spaces. The goal is always to continue expanding the presence of the Argentine wine brand in the world”
In the total list of participants there are just over 60 Argentine wineries. Of this total, half will participate through the Wofa stand: Achaval Ferrer, Belhara Estate, Benegas, Bodega Araujo, Desert Bodega, Winery of the End of the World, Bodega Lagarde, Bodega Monteviejo, Bodega Santa Julia, Bodega Vistalba, Bodega Mendel – Revancha Vinos, Casa de Uco, Cielo and Earth, Claroscuro Art Winery, the future of Cafayate, Cassone family, Patagonian farms (Tapiz/Zolo/Wapisa), Gauchezco, Grappe Wines, Monte Quiet, Norton, Susana Balbo, Tittarelli Wines, Light Wines, Weinert – Bodega y Cavas, Zuccardi Valle de Uco.
Juliana del Aguila Eurnekianpresident of the end of the end of the world, he explained to Scope What these fairs represent in their international expansion strategy: “It is our first time participating in Wine Paris, a fair that has been gaining relevance in the industry and that It has been gaining ground To Prowein that is done in Dusseldorf every year. As for expectations, our focus is on take Patagonia to the world And international fairs are a great opportunity to capture new customers, as well as to deepen relationships with the clients we already have. ”
“In the last two years Bodega’s exports grew 35% on an annual average and we hope to sustain these growth rates in 2025. The strategy will be set to enter the emerging markets and enhance the business in the markets where we currently have a presence, ”he explained.
Regarding the export projections and the characteristics demanded by the global wines market today, of Aguila Eurnekian explained: “Making wines in Patagonia is to provide a high degree of differentiation to Argentine wines: The character of Patagonian wines, such as their natural freshness, their balance and lower concentration, are what the world is looking for. In 2024 we exported 20% of the production of the winery and we are focusing on continuing to increase our sales year by year. ”
Among the wineries that go outside the Wofa delegation is one of the most traditional in Argentina: Luigi Bosca. The Arizu family winery It will mark presence for the first time In Wine Paris with an own stand, where he will offer talks and tastings of his most recent releases along with a selection of wines from his historic family cava.
Currently, Luigi Bosca exports 40% of its production to more than 50 countrieswith presence on the five continents. The European market represents 20% of its annual export.
“Participating in this type of fairs is A great opportunity to strengthen our presence globallystrategically position ourselves in the Trade and share with the world the essence of Luigi Bosca and our wines, ”said Alberto Arizu (H), the fourth generation of the Arizu family.
Another Argentine winery that participates by a different route is Trapicheof the Peñaflor Group. In this case, it will do it through a stand of the firm WX BrandS, one of the largest wine distributors in the United States, which was acquired in 2021 by Terold, the Peñaflor controlling company, owned by the Bemberg family.
Trapiche hit a big leap in his Internationalization Last year, when he signed an agreement with Inter Miami FC to be the main sponsor of the American club where he plays Lionel Messi.
Salta puts the representation of the wines of the Calchaquí valleys
Another unique feature that Argentina will have this year in Wine Paris will be contributed by Salta, the only province that will attend as such. This will mark a presence for the first time in this event by the Ministry of Production and Sustainable Development Together with Six Bodegas Salteñas that will promote the quality of the height wines of the Calchaquí valleys.
The Undersecretary of Commerce, Luis Garcia Bes, He explained: “Through technical and financial assistance of the Federal Investment Council (ICC), we will accompany local wineries. There we will talk about the region and not a particular winery. In our province we do not produce quantity but But you have to show it. One way is to make fairs, make commercial missions or reverse missions (bring buyers) and also through specialized magazines such as Decanter”
Precisely, in coordination with that British publication, a Master Class that will include theory and tasting to spread the benefits of the wines of the Calchaquí Valley against more than 60 experts around the world.
The realization of Wine Paris Mark the start of the fairs schedule in which Argentine wine will seek to continue strengthening its positioning before the world. The international fairs calendar that Wofa participates for this year also includes Prowein Düsseldorf (March 16 to 18); China Food & Drink Fair in Chengdu (March 25 to 27), Vinexpo Singapore (May 27 to 29) and Prowine Sao Paulo (September 30 to October 2).
Alejandro VigilPresident of Wines of Argentina, synthesized: “Through Wofa we have made 30 wineries reach Paris to show the exportable offer of Argentina. The fair has been strengthened in the last two years and there is great interest, and this year we are also growing in the participation of wineries. After the pandemic, Vinexpo has reopened the doors with a renewed vision, and we, as a brand of Argentine wine we need to be there. ”
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
