Customers don’t like price increases, so many manufacturers prefer to save on the content. It comes down to the same thing, but it’s not as obvious. The Hamburg consumer advice center takes a close look and regularly chooses the “deceptive package of the month”.
Can one speak of a hidden price increase for a new product? In this case yes. Well-known snack brand Tuc is now offering “Bake Rolls” that are confusingly similar to those from the 7Days brand. No coincidence, because both brands have belonged to the manufacturer Mondelez since 2022. The appearance, ingredients and available varieties of the bread chips are practically identical – but the price is not. The Tuc product costs 127 percent more per gram, reports the . The first supermarkets are already replacing the old cheap ones with the “new” expensive bake rolls.
Illustrious series of deceptive packages
The Hamburg consumer advice center has already denounced many well-known manufacturers as deceptive packaging of the month. The chocolate Santa Claus and the smiling bunny from Milka were among them, as well as the pasta sauce Miracoli or muesli from Dr. Oetker. Milka manufacturer Mondelez also criticized consumer advocates for moving away from the 100 gram standard size to 93, 87 or 81 gram bars and shrinking some 300 gram bulk packs to 270 or 280 grams.
Once a year, the consumer center has five candidates vote on the deceptive package of the year. Homann’s paprika sauce was awarded the negative prize for 2021. Our photo series shows other deceptive packages from the past few months.
++Here you will find deceptive packs from the industry that are still on the supermarket shelves++