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Saturday, April 1, 2023

Massa prepares advertisements for the wine sector

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One of the highlights of the event will be the announcement of measures for the sector, including IDB credits for US$50 million.

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Through the Proviar II credit line (Support Program for Small Wine Producers of Argentina), it is an attempt to recompose the negative impact of frost and hail on wine production, which caused a drop in grape production , with a progressive drop between 2021 and 2022. That setback is expected for 2023.

Proviar II

With the announcements, Economy will respond to the concern of several producers, who had also raised the possibility of accessing a reduction in withholdings, with the “Malbec dollar”, to counteract the situation.

In detail, the IDB will finance 40 million of the 50 that will be part of the total aid, to renew the Proviar II plan. In addition, the remaining part of 10 million will be contributed from another 10 with the local counterpart.

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The Proviar II had been announced by the former Minister of Agriculture, Julián Dominguez, at the Coviar breakfast last year.

Proviar II will have a direct impact on 11 wine-producing provinces: Mendoza, San Juan, La Rioja, Salta, Catamarca, Rio Negro, Neuquén, Tucumán, Córdoba, Jujuy and Chubut. Both primary producers and larger-scale industrial establishments in production may participate in the program.

Breakfast Coviar 2023

At Coviar’s event this Saturday, framed by the celebration of the National Harvest Festival in Mendoza, there will be other announcements. First, the change in command of the organization will be made official. In this way, Mario González from La Rioja will take the place of the current president José Alberto Zuccardi who will remain in the vice-presidency of the institution.

In addition, the management balance will be presented and the challenges and objectives for 2023 will be addressed. One of the long-term measures is the Vitivinícola Strategic Plan (PEVI), where you can see the updated status of it, projected for 2030. Added to this is the completion of the characterization studies of all the wine-growing areas of the country.

The central axes of PEVI are based on the treatment and analysis of the internal and external market, wine tourism and help to some 2,000 regional producers, focused on small production.

Source: Ambito

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