Since 2014, young entrepreneurs have been looking for supporters for their start-ups in the Vox start-up show “The Lions’ Den”. Many come away empty-handed. Some people make a breakthrough. These are the top deals from ten seasons of DHDL.
For more than seven years, courageous young entrepreneurs have been diving into the “lion’s den” with their product ideas. Season 11 of the Vox founder show starts on April 4, 2022. Almost 100 founders have now tried to convince investors around Ralf Dümmel, Judith Williams and Carsten Maschmeyer of their products. Many left the studio more or less disappointed and without a deal. For some, a success story began after the broadcast that they had hardly dared to dream of. Three start-ups have made it onto the list of bestsellers in their segment at online mail order company Amazon. You can find out what these are in this article.
1. Bitter love
In the sixth season of “The Lion’s Den” a dietary supplement became a big hit. The founders Jan Stratmann and Andre Sierek declared war on the flavor enhancers in our food with their “bitter love”. They developed natural drops without additives or sweeteners that are intended to help satisfy cravings for sweet and salty foods. The secret of the product is the bitter substances it contains. Judith Williams nabbed the coveted deal with “Bitterliebe” in 2019 and expanded the brand together with the founders. Now there is also bitter love in and as . The mixture of milk thistle, dandelion, artichoke and other wild bitter herbs is one of the best-selling herbal dietary supplements two years after the DHDL pitch.
There’s that here with drops, powder and herbal tea.
2. Unicorn condoms
Although without a deal, but with a lot of self-confidence, the founders of “Einhorn” came out of the “Lion’s Den” in the second season. Some investors are probably still annoyed today that they didn’t take action back then. Because the colorful and by Waldemar Zeiler and Philip Siefer celebrated a remarkable triumph. Your product should be vegan and cruelty-free. According to its own information, the animal rights organization PETA has certified the sustainable condoms.
There’s one here .
3. Anchor herb
One of the most successful start-ups in DHDL history comes from the heart of Hamburg. Five years after their own pitch, the founders of “Ankerkraut” appeared as guest lions in the current season and beat all the top dogs twice. In 2016 they presented their “Ankerkraut” in the “Lion’s Den” and thus met the taste of all investors. Dümmel took action and made the “Ankerkraut” spice mixtures, some of which were labeled organic, a hit with the nation’s grillers and chefs. The is currently one of the best-selling spice mixtures on Amazon. All spices for grilling, baking, cooking or refining drinks are available individually or as a set.
There’s that here .
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Source: Stern
