Franchise systems are a sales system with uniform appearances but independent entrepreneurs, probably best known in this country through US fast food chains such as McDonald’s or Burger King. A good 10,000 franchisees in 500 systems with 13,000 locations will employ around 90,000 people in 2022, according to the Franchise Association (ÖFV) on Wednesday. “We are one of the cornerstones of the Austrian economy,” said ÖFV General Secretary Karin Kufner-Humer, referring to the figures collected as part of a study. The study also shows the members’ “strong resilience to crises as well as the popularity of franchising among aspiring female entrepreneurs.”
System also common in trade or retail
But franchise systems don’t just provide quick snacks in white bread. Such models are also available in trades or retail. The president of the association is Andreas Haider, owner and managing director of the university group. His deputy is Soluto owner Martin Zagler. “Franchising combines the advantages of large companies with those of small companies,” says Kufner-Humer. There is a lower risk of false starts when setting up a company. Ultimately, market-tested models would be implemented.
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