In the Christmas business 2020 there was already a lot of resentment among retailers about the sharp drop in sales. This trend continues.
The German retail sector was dissatisfied with sales on the second weekend in Advent.
After an already weak start to the Christmas business, Corona measures had caused significant losses in the past few days, according to a message from the German trade association. “The introduction of stricter corona measures in shops is a dramatic turning point in the Christmas business,” said Managing Director Stefan Genth.
According to an HDE trend survey of around 1,600 companies, sales in stationary non-food retail were an average of 26 percent lower than in the pre-crisis year 2019. «Under 2G conditions, the number of visitors to downtown retail is an average of 41 percent compared to 2019 sunk. ” The association reiterated its call to adapt economic aid and support trade.
Already in the Christmas business of 2020, many retailers with shops had to accept heavy losses in sales. This affected department stores or clothing stores, for example. At that time, many had to close in the second half of December as a measure against the second wave of infections. The 2G rule now applies in many places: the shops are only open to vaccinated and convalescent people. However, the retail industry complains about lower sales and higher costs because of the rules.
Source From: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
