Carnival is more than tradition, beer and partying. These days are really relevant for parts of the economy: those who particularly benefit from the foolish goings-on.
Now it begins again: the colorful, wild celebration time. At least in some parts of Germany. There the Jecken dig deep into their wallets: for costumes and make-up, for Berliners and beer. And the money goes somewhere. Due to its regional location, the German Economic Institute in Cologne looks closely at which sectors particularly benefit from carnival consumption and how overall sales develop.
“The carnival is a ray of hope for the regional economy. The catering and hotel industries in particular need these important impulses,” says IW director Michael Hüther about the figures. But in addition to the economic effects, the days are also important – “especially in times when we are moving from one crisis to the next and have to learn to remain optimistic.” Then a triple strong Helau and Alaaf!
Costumes, camels, carnival: the economic figures