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Temu: The mysterious growth of the online shop and its mother PDD

Temu: The mysterious growth of the online shop and its mother PDD

No platform is growing as quickly as the Chinese company Temu. But growth and key figures raise questions. How reputable is the parent PDD Holdings?

This article is a take on Capital+, Capital’s premium digital offering. For you as star It is available exclusively to PLUS subscribers here for ten days. It will then be available again exclusively for Capital+ subscribers at . The business magazine Capital is like that star to RTL Germany.

Youtuber Hope Allen sits in front of a wall of bright orange packages and doesn’t really know what to say now. “Temu has taken over and I don’t know what I think about it.”

The e-commerce company Temu’s “Shop like a billionaire” advertising campaign, which promotes its online flea market, is omnipresent globally, explains Allen. Their reaction was to test the service – on a scale where errors are bound to appear.

Among the piles of extremely cheap clothing, bags, tools, toys and kitchen utensils were designer knock-offs that raised questions. “How do they get away with this?” Allen asked as he looked at an obviously fake Victoria’s Secret bag, the smell of which was more reminiscent of factory than luxury.

Source: Stern

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