Influencer Diana zur Löwen is accused of selling junk goods from China at high prices. Is she really doing that? The star confronted her with the allegations.
The influencer Diana zur Löwen likes to present herself as a responsible entrepreneur. Sustainability, fairness and gender equality are important topics for her; the 29-year-old millionaire never tires of emphasizing this.
On X (formerly Twitter), a user is now accusing her of “suspected fraud and misleading business practices.” According to the account “Ann_Waeltin”, zur Löwen is said to have bought jewelry cheaply from Chinese online retailers and resold it for many times more in her own shop.
The star Diana zur Löwen confronted the allegations. In a personal statement she rejects this. None of the products offered in their shop are purchased from online retailers such as Alibaba or Temu. Even privately, she does not shop on these platforms or have advertising partnerships with these companies.
Accusations in detail
The origin of the allegations by the X account “Ann_Waeltin” is a visual comparison of two products in the influencer’s online shop: a so-called anxiety ring for 27.95 euros and a pearl earring set for 49.95 euros. A visually very similar ring is offered on Alibaba for 0.52 euros – on Temu there is an identical-looking earring set for 0.45 euros, explains “Ann_Waeltin”.
“I am personally not familiar with the products on Alibaba,” says Diana zur Löwen to the star. Therefore, she cannot make any statements about their quality in comparison to the goods offered in her shop.
Lack of transparency
What makes the allegations particularly sensitive: Zur Löwen advertises her jewelry as “designed by me and produced fairly and sustainably.” The problem: The influencer does not provide any further information about the place of production or sustainability.
Zur Löwen explains the missing information with a change of manufacturer: “Our previous information on sustainability was based on information from our former manufacturer in Istanbul. Due to difficulties in payment processing and because he often delivered the products unpunctually, we recently decided to use this manufacturer change.”
The new manufacturer is a company based in France with a production facility in South Korea. The products would be commissioned from France and also finalized in France. Individual parts such as the plugs or beads come from Asia.
We now coordinate in detail with the new production partner in order to obtain detailed information about their sustainability practices. Therefore, the information on the topic of sustainability was briefly removed from the website. They want to list them “currently and even more precisely”.
The case is reminiscent of similar allegations against Cathy Hummels
The case is reminiscent of similar allegations against ex-player’s wife Cathy Hummels from last year. At the time, she was accused of not having designed the jewelry and accessories for her label “bee graced” herself – as advertised.
The products sold by Hummels had clear similarities to corresponding products in the range of a Chinese online retailer. The suspicion: Hummels bought some of her products there cheaply in order to resell them at a higher price. She denied this, but in the end admitted that the jewelry was produced “in other Asian countries.”
However, for Löwen, such a trading concept is out of the question: “I stand behind the products and also behind the quality. I would never have the heart to simply sell products from sites like Temu at a higher price.”
Source: Stern
