New boss: Change at the top of Intel Germany

New boss: Change at the top of Intel Germany
New boss: Change at the top of Intel Germany

Although the completion of Intel’s chip factories in Magdeburg is still years away, the company is already making personnel decisions in the management of its German subsidiary.

A proven sales expert and computer science graduate will be the head of Intel Germany: Sonja Pierer (46) has been appointed the new managing director of the chip manufacturer in Germany. The company announced this in Munich. Pierer succeeds Christin Eisenschmid, who left the company in March “for personal reasons”.

Pierer’s tasks also include securing orders for the factories in Magdeburg. The chip factories not only produce semiconductors for Intel itself, but also for other semiconductor suppliers. However, contract production takes a long time. According to Intel, it takes between two and four years to develop the microprocessors for the production processes in Magdeburg. CEO Pat Gelsinger is even involved in acquiring contract customers.

Pierer originally comes from a Bavarian family of craftsmen and was the first there to study computer science in Passau. “Intel will continue to make a significant contribution to the progressive digitization of the German and European economy in the coming years,” emphasized Pierer. With the planned construction of the chip factories in Magdeburg, Intel is sending a strong signal in Europe. “With a sum of over 30 billion euros, the site is one of the largest single investments in the history of the Federal Republic.”

Last year, the German government approved state aid of 9.9 billion euros for the settlement. Construction of the chip factories could start in 2025 if the EU Commission releases the funds in the next few months. In the past, Intel had planned to start construction of the chip factories in Magdeburg at the end of 2024.

Source: Stern

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