As official sources announced to Scope, Manuel Adorni He was promoted this Thursday to the position of Secretary of Communication and Media, with broad functions in all the dissemination of government acts, as well as in the management and conduction of radios, public TV 7 and other companies and information products that depend on the National State. The measure was implemented through the Decree 840/2024published in the Official Gazette, with the signature of President Javier Milei.
The new Secretary of Communication and Media left his position as presidential spokesperson, which he held since the beginning of the libertarian administration on December 10, 2023. He was the head of the Undersecretariat of Government Spokespersonship and Communicationa department that is under the wing of the General Secretariat of the Presidency that leads Karina Mileisister of the President.
Manuel Adorni was promoted in the government of Javier Milei
In two articles and one more of form, Decree 840/2024 established the following text: “The resignation submitted by Manuel Adorni to the position of Undersecretary of Government Spokesperson and Communication of the General Secretariat of the Presidency of the Nation is accepted” and “is designated (to the same official) in the position of Secretary of Communication and Media of the Presidency of the Nation”.
Thus, with the new change in the state structure, the Executive Branch will have two officials linked to official communication with ministerial rank: the President himself Adorni, as a spokesperson, and Serenellini, current head of the Press Secretariat.
Manuel Adorni’s new roles as sSecretary of Communication and Media
Among the 32 objectives established in the annex to the decree, the following stand out: “To understand the formulation, execution and supervision of the communication policy of the National State government, disseminating management measures; to understand, from the communication aspect, the preparation and monitoring of the presidential agenda and the activities that require the presence of the President, in coordination with the General Secretariat of the Presidency; and understand the planning, contracting and execution of centrally managed official advertising, as well as the coordination and execution of decentralized management official advertising.”
It will also have the capacity to “strengthen freedom of expression and information plurality; understand the administration and operation of Contenidos Públicos SE, as well as the operation, development and exploitation of the content and operation of the Audiovisual Production Pole and the signals comprising said Company; understand the administration and operation of Radio y Televisión Argentina SE, made up of LS82 Canal 7, LRA Radio Nacional and Radiodimisión Argentina al Exterior (RAE)”.
Among its functions, it will also have to “plan and coordinate the digital communication of government activities; direct and supervise the activities related to the production, dissemination of acts and other events that require the presence of the President of the Nation, in coordination with the areas with competence in the matter; and understand the production, realization and broadcasting of National Chains and the transmissions of the official acts of the Presidency of the Nation,” according to the decree signed by Javier Milei and Guillermo Francos.
Finally, it was stated that Manuel Adorni The President will be in charge of “intervening in the tasks of disseminating the presidential agenda to national and international media; participating in the planning, development and monitoring of communication campaigns and the production of dissemination content of the National State; acting as spokesperson for the Presidency of the Nation, communicating government measures; understanding strategic coordination and the definition of the guidelines of the policies regarding National Public Media and its implementation,” among other tasks.
The rise of Manuel Adorni: from spokesperson to minister
The figure of the spokesperson of Javier Milei It grew little by little throughout the year, in parallel with the expansion of its area, with the incorporation of dozens of workers under its orbit. Currently, it has about 100 people: Under his figure, seven national directorates, 14 simple directorates and 16 coordinations are consolidated.
The spokesperson’s promotion in the State structure will be confirmed at the beginning of October and will be accompanied by an increase in his salary. Currently, the sub-secretariat of which he is the head takes up more than $300 million per month.
In recent times, Adorni, In addition to starring in morning press conferences, he also became a member of the “small table” of the Government, inaugurated at the end of August, composed of the “iron triangle” that includes the Milei brothers and the advisor Santiago Caputo, who are joined by the Chief of Staff, Guillermo Francos, the Minister of Security, Patricia Bullrich and the speaker of the House of Representatives, Martin Menem.
The news comes just days after the very head of state be presented to Congress Budget 2025 with which he will seek to consolidate the adjustment of public spending, with lower expenditure of funds through cuts to sensitive items, such as education and science, among others.
Source: Ambito
