Sparkasse OÖ: Digitalization is a living practice

As a future-oriented company, Sparkasse Oberösterreich relies holistically on innovation and progress. The new technologies are used specifically to simplify processes and increase security. People still remain indispensable, because empathy, creativity and passion are needed, especially in customer contact. The art is to combine the advantages of both worlds for the benefit of all.

Artificial intelligence (AI) is already being used in many areas at Sparkasse Oberösterreich. Prototypes have already been developed for ratings, fraud prevention, cyber security and financial education. Machine learning models can quickly identify patterns and inconsistencies in large amounts of data, resulting in additional added value for customers.

As AI continues to develop, it will be possible to respond even more closely to the personal needs of customers. While the AI ​​takes care of lengthy and recurring processes, there is more time for individual customer advice.

Despite all the use of AI, Sparkasse Oberösterreich is also aware of its great responsibility. This means that these technologies are always used in accordance with data protection, ethics and applicable law. The interaction of opportunities, ethical commitment and regulation in relation to risks is essential.

“Innovation Day” at Sparkasse Oberösterreich

Employees at Sparkasse Oberösterreich focus on the latest trends in digitalization in the banking world as part of their annual “Innovation Day”. Here, well-founded technical information is combined with a high fun factor. Employees and customers move virtually through AI-generated metaverse worlds, listen to specialist lectures, joke with the Sparefroh chatbot, explore the AI ​​educational path or look for hidden solution words.