When talking about X-Line, Salinas highlighted it as an 18-year-old company that works for different people. “We are present in Paraguay, Chile, Central America, part of Europe and Argentina. What do we do? To everything that is the creation of visuals and interactive tools of what we all know as renders”, He specified and indicated: “Our base of operations is in Cordova and from there we aim at all real estate markets, which today are in very good shape.”
A pivotal moment
Politi considered that today “we are at a pivotal moment in which both developers and clients are seeing what is happening in the market at a general level and which side it fits.”
“The money laundering and news that are expanding the possibilities of mortgage credit are going to energize at least the demand side, in new projects or renovation of projects for even other uses such as in the tourism segment. The outlook is optimistic because the demand side is where the momentum has always been lacking,” he highlighted.
The Almarena representative warned: “I think that the strengthened demand will always have the consequence that the projects turn a little faster, that they can be financed more healthily and solidly. And prices are going up because costs are going up. It seems like it’s a bad thing, but it doesn’t necessarily have to be.”
Changes in project communication
Salinas referred to the communication of real estate projects and maintained that the pandemic “was a pivotal moment.” “It made the developers and construction companies see that the communication models they had been having were not adapted for a public that was more global, accustomed to something much more offline and not so much online,” he reflected.
The X-Line reference considered that this “It was the kickstart to start developing and to begin to realize that there were and are many tools that can consolidate a project through different forms, platforms and for different audiences.”
“Today, this is beginning to adapt to the efficiency of communication that they require to be able to reach many more markets or perhaps a specific one that they are targeting,” he assessed.
The evolution of services
Regarding hospitality, Politi clarified that this involves “accommodation, food and beverages” and stated: “We see the opportunity connected with Real Estate in trying to give profitability to the square meters that are built.”
“Whether as a hotel or tourist destination, for example beachfront apartments, you have to take care of maintaining them all year round and eventually make a profit with a rental when you don’t use it. There we see an opportunity for professional management, with a comprehensive service. “That is the added value, the income and the positioning of a destination,” express.
In the field of development of architectural sales and visualization tools, Salinas valued that “There is something that has evolved a lot, which is the use of drones and with an image, static or 360, you can make a 3D photomontage of the project.”
“This serves to generate not only an exterior view, but also a planimetry where at different points you can enter the interior spaces and see amenities, departments, typologies and generate nearby surrounding points. It is very important for the investor to know not only the project, but also its environment. “It is showing the project and feeling part of it, because you are practically inside it,” stood out.
La Reserva and the association with Meliá
Politi spoke about The Reserve, a neighborhood developed by Almarena in East Coast. “We saw a huge potential for the natural part and the respectful development, leaving the dune ahead. We proposed not to intervene on Costanera Avenue, to make it pedestrian and respect the environment,” he highlighted about its creation.
He remembered that “The project was mutating, thought of as 100% residential and became more attractive when we saw the synergy between tourism and development, with a hotel focused on meeting tourism” and highlighted: “The search was for it to be innovative and to position itself in service, quality, environmental perspective and planning.”
Finally, the Almarena representative highlighted the association with Meliá. “It is a hotel brand called Inside by Meliá, which recently opened in Peru and Brazil, but there is no one in Argentina. It was developed a lot due to the client profile that we believe hits the right spot for Costa del Este, with young people who have or are thinking about children, a life as a couple and can mix leisure and work without a problem.”
Salinas.jpg
To that he added the two Affiliated by Meliá properties: Puerto Retiro and Madero Urbano. “They are proposals that seek to complement the mix of uses and professionalize the service. One is very close to Aeroparque, a great attribute in terms of connectivity,” Politi highlighted.
And he stated: “We believe that it is an aspirational move to continue developing in other destinations in Argentina, where tourism contributes less in terms of GDP than other comparable countries. For that, investment is needed in infrastructure for routes, airports, perhaps private ones.”
The importance of visual storytelling
In turn, Salinas focused on the growing importance of visual storytelling. “It has to do with being able to tell this experience of investing in a project so that the public feels part of it. “Let it not be one image after another, but rather an argument created for the audience you want to reach.” express.
In this way, it is possible to “reach a very informed public, which is researching and searching the networks because, when one seeks to invest, one looks beyond the trajectory, development and financing opportunities.”
As one of the examples, he said that “In Córdoba a project was created that recreates the tropical environment, which is not common to see there, and many people were surprised through the development of being able to tell what Córdoba is, it was a case of undisputed success”, while he anticipated that “in Buenos Aires we are with some projects that are going to be very interesting, with amenities in the northern area and coworking spaces or for para university students.”
Future perspectives
Finally, Politi referred to the search for the future “with a tourist perspective rather than real estate development itself and we believe that there is a large market of first-class developers who are going to go out and search because There are opportunities floating around and demand is going to reactivate all of this.”
However, he admitted: “We are waiting to see how the market adjusts. Next year is an election, with all that that implies, and it is one of the unknowns to define whether it accelerates or waits a little longer to make decisions internally and from outside companies. The appearance of Meliá seems to be a good sign for the market.”
In his field, Salinas stated that “virtual reality is just around the corner” and he confided that “technology today does not yet allow us to reach a quality like the one we are showing, but we are with a development and research area trying to be able to provide our clients with that final quality with virtual reality.”
Added to this was the growing use of Artificial intelligence. “Shortly it will be increasingly used. Not so much as a final solution, but to optimize production times in this industry,” he predicted.
Source: Ambito
