The platform gained major traction recently, reaching around 16.7 million users, with one million new daily registrations in November.
Bluesky is a alternative social network to X (former Twitter)designed to be decentralized. This means that users They can choose to host their data on external servers rather than relying exclusively on the platform.
Although most choose to use the default domain “bsky.social”decentralization allows for greater control and ownership over accounts.
Origin and management
The platform It was created in 2019 by Jack Dorsey, founder of Twitterwith the idea of creating a decentralized version of the latter. However, Dorsey is no longer involved in its management, having resigned from her position in 2024. It is currently led by Jay Graber.
bluesky-1.webp
Growth and popularity
Bluesky has gained great traction recently, reaching around 16.7 million userswith one million new daily registrations in November. Its popularity has been fueled by discontent with X under the leadership of Elon Muskand by recent political events, such as the electoral victory of donald trump. Furthermore, personalities such as Ben Stiller, Jamie Lee Curtis and Lizzo have migrated to the platform.
How it compares to X
Regarding design, Bluesky It is very similar to the old one Twitterbut is distinguished by its focus on decentralization and its desire to avoid advertising as its main source of income. It seeks to generate income through premium services, such as custom domains for professional users.
Challenges and future
Although its growth is notable, the platform faces financial challenges, since it depends on initial investments. If you avoid advertising, you’ll need to find sustainable ways to monetize. The success of Bluesky It will depend on its ability to maintain its growth and offer a unique experience that competes with giants like X, which still has hundreds of millions of daily active users.
Source: Ambito
